Ever wondered how you can spread the word about your self storage business? Here’s how.
Marketing a self storage business is challenging and an uphill task; not everyone can make the magic happen. It’s a process that demands expertise, knowledge, and experience.
This brief guide discusses some of the best practices for marketing and promoting your self storage business in 2023 and beyond. It’ll also examine how you can use some little-known marketing hacks for better results — even if you’re on a tight budget!
How to Market Self Storage Business: 7 Top Tips
Here, we examine some valuable self storage marketing tips that will expand the reach of your business without difficulties.
- Keep your consumers’ wants and needs in mind.
The first step in marketing your self storage business is to ensure you know what the customers want.
To determine what features customers value most, it’s important to put yourself in their shoes and ask yourself some key questions.
Do they seek short-term or long-term self storage?
What businesses are they involved in, and what storage sizes would they require as such?
Answering these questions may require you to conduct studies on consumer data, reports, and trends in your locality. Ideally, you should opt for those self storage models with the highest rental frequency.
- Be active online.
Having a strong internet presence is crucial in today’s world. To reap the most benefits from this strategy, you should ensure all relevant details are available and clearly outlined on your website. Another excellent idea is to opt for reliable self storage software to help you automate bookings and track payments.
Moreover, you may provide virtual tours, meetings, and rental cost estimates to potential clients through video conferencing. Also, don’t forget to employ social media marketing (SMM) and keep up with your blog and consumer feedback.
- Make your website user-friendly.
One of the most integral parts of any online marketing strategy is the visual appearance of your website. You should always avoid making your website overly cumbersome such that customers struggle to navigate it on mobile devices. This carries more weight when you consider that a large percentage of self storage renters make bookings via their mobile devices.
- Make use of search engine optimisation (SEO) techniques.
Google searches for “storage facilities near me” are among the most common queries from customers, but competing for the “near me” keywords can be difficult. However, the good news is that there are certain steps you can take to ensure your local Google search results page is among the first. You can rank for those highly searched queries with proper search engine optimisation (SEO) techniques like constant updating of your website content, adequate keyword research, and extensive competitor analysis.
- Invest in pay-per-click (PPC) ads.
Pay-per-click advertisements on Google can be daunting, but they can also be quite profitable for small businesses. Pay-per-click (PPC) adverts target new visitors to your website based on the keywords they use to find it.
Although many marketers shy away from PPC because of budgetary worries, a PPC campaign lets you set a fixed budget based on a bidding mechanism. In this way, you control how much money you invest in Google each month.
- Improve your advertising strategies.
Web blogs and social media marketing are the most effective forms of internet promotion. With these advertising techniques, you can expand your customer base and explore new revenue opportunities. Remember that local SEO is the most critical component and that your neighbours will make up a sizable portion of your clientele.
- Offer referral incentives.
Referral bonuses remain one of the reliable means of attracting new clientele. Namely, when consumers hear about a company via a friend or acquaintance, they’re 92% more likely to patronize it than if they were to discover the company on their own. Hence, you could build a social media and web-based campaign offering current tenants a rebate on their monthly rent payments in exchange for referring new tenants.
Conclusion
You may conduct self storage marketing for your business in several ways — both offline and online. However, in this rapidly-evolving digital age, it’s always advised to focus on marketing your self storage business through social media and SEO.
Frequently Asked Questions
How do I market my self storage business?
Marketing is a major factor for self storage businesses, and your company’s marketing strategy will dictate your business’s level of success. You can market your self storage business to potential customers via various marketing channels, such as social media, self storage websites, SEO, and PPC ads.
How do I get more customers for my self storage business?
You can make your self storage business more appealing to customers by employing various means of advertisement, giving referral incentives, reducing your unit price, taking advantage of social media and the internet, etc.
How much do self storage locations earn?
A self-storage facility’s annual revenue ranges from $350,000 to $800,000. However, the size and location of the facility, the cost of any loans used to purchase the property, and the nature of the business are some of the variables that determine the actual revenue from your self storage business.