Windy Hill has always had a quiet, unhurried charm — the kind of stretch of North Myrtle Beach where locals wave from their porches and vacationing families come back to the same spot year after year. Now there’s a new reason to slow down and stay a while: Sea Soul Spa & Boutique, tucked at 3612 S. Ocean Blvd, has opened its doors and quickly become the kind of place this neighborhood needed.
Luxury Meets the Coast
Sea Soul’s tagline says it best: “Where the rhythm of the ocean meets the art of healing.” The spa side of the business offers massage therapy, all-natural Earth Harbor facials, and organic Sjolie spray tans made with clean, aloe vera–based solutions. Every treatment is designed as a small ritual — a chance to slow down, breathe, and reconnect, whether you’re a full-time Windy Hill resident or here for a week at the beach.
If you haven’t booked yet, it’s worth the appointment. Word around the neighborhood is that the massages are some of the best on this stretch of the coast — a genuine treat after a long beach day or a long week.
More Than a Spa
Walk past the treatment rooms and you’ll find a boutique that’s just as thoughtfully put together: organic skincare, essential oils, herbal teas and wellness supplements sit alongside coastal gifts, apparel, candles and journals. There’s also a grab-and-go side to the shop — Italian ice and snacks now, with breakfast and lunch sandwiches and ice cream on the way. And true to its Windy Hill roots, the shelves are stocked with local pride: koozies, hats, shirts, hoodies and mugs branded for the neighborhood itself.
Sea Soul is open seven days a week, with spa hours from 9 a.m. to 5 p.m. and the boutique and grab-and-go counter open from 11 a.m. to 8 p.m.
A Seasoned Entrepreneur, Back Where She Started
Behind the business is Ashley, who is no stranger to building something from the ground up. She previously owned and grew a business in Charleston before selling it and moving back to the Grand Strand to be closer to family. For her, opening Sea Soul isn’t a first attempt — it’s a return. She’s come back to make Windy Hill her new “old” home, with plans to take care of both the neighbors who live here year-round and the tourists who come back to this quieter side of the beach every summer.
Ashley brings the instincts of someone who has already done this once and knows what she wants to do differently — and better — the second time. She has a running list of ideas for where Sea Soul goes next, and Windy Hill is likely to see fresh additions to both the spa and boutique sides of the business as she settles in.
Stop By
Sea Soul Spa & Boutique is located at 3612 S. Ocean Blvd, North Myrtle Beach. Appointments can be booked directly through the website, and gift certificates are available for anyone who wants to share the experience. For a neighborhood that’s growing and changing, it’s a genuinely welcome addition — support a new local business, and treat yourself while you’re at it.
Sea Soul Spa & Boutique 3612 S. Ocean Blvd, North Myrtle Beach, SC Phone: 843-455-0533 Email: [email protected] Book online: seasoulspaandboutique.com
[Editor’s note: This is a community business spotlight, not a paid or sponsored placement.]
