Aviila activewear combines elite materials, thermoregulation science, and unapologetic design for fit, driven men.

Aviila is not for everyone. It’s for the man who’s earned the right to wear it. Founded in 2020 by Myrtle Beach natives Chris Ryan and Jordan Butler, the brand isn’t just another player in the men’s activewear market—it’s a disruptor. Rooted in performance, styled with minimalist precision, and powered by material science, it is built to move with the modern man who values aesthetics and accountability. “We weren’t trying to make another T-shirt,” says Ryan. “We were building a uniform for people who demand more from their gear—and themselves.”

Born From a Gap in the Market—And a Grind Mindset

AVIILA – The Future of Activewear

Before launching the brand, Ryan and Butler were just two frustrated athletes-turned-entrepreneurs. Tired of oversized gym tees and uninspired basics, they set out to create a line of clothing that moved better, looked sharper, and didn’t apologize for raising the bar. Their first collection—a slim-cut performance tee—was an instant hit among fitness-forward professionals who needed more from their wardrobe than weekend comfort. The message was clear: this was gear for the fit. No gimmicks. No compromise.

“We founded the company as we noticed a gap in the market for a brand that men could truly resonate with. Other athleisure brands seemed to primarily focus on women’s apparel, leaving their men’s lines as more of an afterthought. We saw an opportunity to make high performance gear specifically for men, without sacrificing style – the type of clothes that are comfortable enough that you’d rather be wearing than not, and that can keep up with vigorous workouts in the gym, but also be an appropriate clothing choice for a night out,” says Ryan. “Our customers really like what we’ve made and keep coming back for more.”

The Tech Behind the Threads: Welcome to 37.5®

What truly sets the brand apart isn’t just fit—it’s function, powered by next-gen textile innovation. At the heart of the performance line is 37.5® technology, a revolutionary fabric enhancement that incorporates active particles derived from volcanic sand and activated carbon from coconut shells. These natural materials do what no ordinary fabric can: regulate your core temperature in real time. Whether you’re crushing sprints in the summer heat or catching a breeze on a night out, 37.5® keeps you cool when it’s hot, and warm when it’s cold. It works like a natural thermostat—absorbing, storing, and releasing heat as needed. It’s like wearing a cooling vest—but in a tailored tee. And beyond comfort, it also improves performance. Studies show 37.5® reduces the rate of core temperature buildup, helping athletes go longer, harder, and with less fatigue.

Built to Fit. Not Hide.

Let’s be clear: AVIILA wasn’t designed for baggy comfort or to hide behind. These garments are cut to celebrate the physique you’ve worked for. “If you’re not fit, our gear probably won’t look great on you,” Butler says bluntly. “We design with discipline in mind. Wear it like you mean it.” The brand doesn’t apologize for that ethos. In fact, it’s become part of its identity—a badge of honor for men who train with intention and live without excuses.

Style Meets Sustainability

Performance doesn’t have to come at the planet’s expense. The brand is incorporating Sorona®, a sustainable fabric partially derived from plant-based materials like corn. Compared to traditional nylon, Sorona® production uses 30% less energy and emits 50% fewer greenhouse gases. This isn’t just marketing. It’s a commitment to impact—building a better product and a better planet. “Look good. Feel good. Do good.” It’s not just a motto—it’s a manufacturing standard.

What’s Next for the Brand?

According to Butler, “a core value of the brand is customer obsession – we listen, understand, and deliver what our target audience wants. Our customers have been asking for a hooded sweatshirt, and that’s what we’re going to give them.” Be on the lookout for the hoodies launching later this year. “We’re excited to deliver our next collection, and we know our customers are going to love it.” As the brand evolves, one thing remains constant: a commitment to performance, purpose, and the people who wear their clothes. “We’re just getting started,” says Butler. “We’re here to redefine how men dress, train, and live.”

Where to Get AVIILA

AVIILA apparel is available exclusively online at aviila.com. For behind-the-scenes previews and drops, follow @aviila_apparel on Instagram.

Final Word: Elevation Has a Dress Code

AVIILA is more than apparel—it’s a standard. For those who train like pros, think like founders, and show up like leaders, AVIILA is your uniform. Earn your gear. Then wear it proud.