Brittain Resorts & Hotels (BRH), in partnership with EOS Hospitality, has initiated a significant $58 million renovation venture encompassing three Myrtle Beach properties located in the United States. This ambitious project is not just about aesthetics; it aims to elevate the guest experience to new heights, ensuring that visitors to Myrtle Beach enjoy unparalleled comfort and modern amenities.

Transforming the Myrtle Beach Experience with Brittain Resorts & Hotels

Furthermore, Brittain Resorts & Hotels plans to incorporate smart technology in the renovation process. This includes app-controlled room features, energy-efficient systems, and enhanced security measures, ensuring that guests can enjoy a seamless and modern experience throughout their stay. As the industry evolves, BRH remains at the forefront of innovation, adapting to new trends and guest expectations.

Throughout the renovation period, Brittain Resorts & Hotels is also focusing on sustainability. Initiatives such as reducing plastic use, implementing recycling programs, and sourcing local materials for the renovations are being prioritized to lessen the environmental impact of their operations. This commitment to sustainability not only benefits the planet but also resonates with environmentally conscious travelers.

The Brittain Resorts & Hotels renovations will feature enhanced accessibility options, ensuring that all guests can enjoy the facilities regardless of mobility challenges. This includes ramps, wider doorways, and specially designed rooms, emphasizing BRH’s commitment to inclusivity.

In addition, the updated properties will offer new on-site activities and entertainment options, catering to families and groups. From organized beach games to themed nights, these initiatives aim to create memorable experiences that foster community and connection among guests.

To further enhance the guest experience, the resorts will introduce wellness programs, including yoga sessions on the beach, fitness classes, and spa treatments. These offerings aim to promote relaxation and well-being, complementing the stunning natural setting of Myrtle Beach.

To celebrate the completion of the renovations, Brittain Resorts & Hotels plans to host a grand reopening event, inviting past and future guests to experience the new and improved facilities firsthand. This event will highlight the resort’s commitment to providing exceptional vacation experiences and will feature entertainment, special offers, and opportunities to win exciting prizes.

The Brittain Resorts & Hotels renovations at Compass Cove Resort are particularly notable for their focus on creating family-friendly spaces, including play zones for children and lounge areas for parents. This thoughtful design aims to cater to the needs of families, ensuring that everyone has a comfortable and enjoyable stay.

In addition to physical upgrades, the resorts will also enhance their customer service training programs, ensuring staff are equipped to provide top-notch service. This focus on continuous improvement reflects Brittain Resorts’ dedication to creating an exceptional guest experience.

Brittain Resorts & Hotels is confident that these renovations will not only attract more visitors to Myrtle Beach but also encourage repeat visits. Happy guests are more likely to return and share their experiences, ultimately benefiting the local tourism industry.

Caribbean Resort & Villas, Ocean Reef Resort, and Compass Cove Resort are among the properties included in this large-scale renovation. Each of these resorts is a landmark in Myrtle Beach, known for their unique offerings and picturesque locations. The refurbishment is expected to enhance their appeal significantly, making them even more attractive to vacationers and families.

As the renovation progresses, regular updates will be shared on social media platforms, allowing guests and potential visitors to stay informed about the changes and new amenities. This transparency is aimed at building excitement and anticipation ahead of the completion.

Ultimately, Brittain Resorts & Hotels is not just renovating buildings; they are enhancing the very fabric of the Myrtle Beach experience. This transformation signifies a new chapter for these beloved resorts, promising enhanced luxury, comfort, and unforgettable memories for all who visit.

The renovation initiative commenced in October 2024 and is projected to be completed by April 2025. This timeline reflects a commitment to quality, with each phase carefully planned to minimize disruption for guests while maximizing the efficiency of the renovation process.

The Dominican and Cayman buildings at Caribbean Resort & Villas have undergone a remarkable $20 million transformation, revitalizing them with modern coastal aesthetics. These updates not only enhance the visual appeal of the resort but also integrate the latest eco-friendly technologies aimed at sustainability, ensuring a greener footprint for future generations.

Guests will experience a welcoming atmosphere and convenient dining options with the renovated lobby and newly introduced Grab & Go market. This market offers a variety of gourmet snacks and beverages, perfect for guests on the move or those who prefer to dine in the comfort of their rooms. By enhancing the food and beverage experience, Brittain Resorts & Hotels aims to cater to diverse guest preferences.

Ocean Reef Resort has undergone a $15 million renovation, enhancing all of its towers with modern guest rooms and refreshed communal spaces. The design incorporates a coastal theme that reflects the beauty of Myrtle Beach, providing an inviting atmosphere that encourages relaxation and fun. Amenities such as improved Wi-Fi, smart TVs, and enhanced air conditioning systems have been added to ensure a comfortable stay for every guest.

Compass Cove Resort has been assigned the largest portion of the investment, which exceeds $23 million. This extensive renovation includes significant upgrades to the resort’s pools and outdoor areas, making them family-friendly and more enjoyable for all guests. The addition of waterslides and splash pads will appeal to younger visitors, enhancing the overall family vacation experience.

All buildings at this hotel have been refurbished to provide guests with upgraded rooms and redesigned communal spaces. The new decor emphasizes local art and craftsmanship, weaving in elements of the Myrtle Beach culture, which gives guests a sense of place and connection to the local community.

Patrick Norton, the chief marketing officer of Brittain Resorts & Hotels, expressed his pride in being part of the transformation of Myrtle Beach into a renowned destination for exceptional and memorable experiences. He emphasized the importance of investing in properties that not only uplift the brand but also contribute positively to the local economy and community.

“Our goal is to offer the quality standards and reliability of branded hotels with the distinctive charm and extensive amenities of independent resorts. This approach ensures we deliver a truly unique and unparalleled experience that reflects the best of what Myrtle Beach has to offer. We are committed to exceeding guest expectations and creating lasting memories.”

All Brittain Resorts & Hotels will continue to operate and provide uninterrupted holiday experiences for guests, even as work progresses. The management teams are dedicated to ensuring that guests receive the highest level of service and that any disruption is kept to an absolute minimum. Communication with guests regarding the renovation schedule will be transparent and ongoing.

Last June, Brittain Resorts & Hotels partnered with payment network Affirm to provide flexible payments for hotel guests. This initiative aims to make travel more accessible, allowing guests to enjoy their stay without the immediate financial burden of full payment upfront.

Approved customers can choose Affirm as their payment method during the checkout process, allowing them to purchase lodging and make monthly payments over a period of up to 18 months. This payment option is commonly referred to as buy now, pay later (BNPL). Providing such options is part of BRH’s commitment to enhancing guest satisfaction and ensuring that everyone can enjoy a luxurious stay in Myrtle Beach without financial strain.

Last October, Brittain Resort & Hotels assumed management of 8 hotels in Florida.

1. The Ocean Pointe Suites at Key Largo in Key Largo, Fla.

2. The Provident Oceana Beachfront Suites in Treasure Island, Fla.

3. The Sunset Vistas Beachfront Suites in Treasure Island, Fla.

4. The Crystal Palms Suites in Treasure Island, Fla.

5. The Sailport Waterfront Suites in Tampa, Fla.

6. The Provident Grand Luxury Short-Term Residences in Downtown Doral (Miami-Dade County), Fla.

7. The Provident Doral at the Blue in Doral (Miami-Dade County), Fla.

8. The Mutiny Hotel, Coconut Grove in Miami, Fla.