Can Different Online Platforms Benefit Your Business? Here’s How

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Marleny Hucks
Marleny Huckshttp://MyrtleBeachSC.com
Marlene (or Marleny as she is known in Spanish) is a mentor, teacher, cross-cultural trainer, storyteller, writer, and for those who have been under her leadership or simply sat across the table from her, she is a mirror of destiny. Her love of word and image were formed early on by one of her heroes, Dr. Seuss. If you asked those who know her well, they would describe her a compassionate, funny, wise, curious, honest, real, strong, sensitive and totally human which comes out as she teaches and writes. She sees all of life, even the most mundane, through faith and believes that who we become as we live this side of the veil is what matters not the journey itself or our circumstances. Marleny Hucks has spent her life crossing bridges. She comes from a diverse background of ministry roles and contexts as well as has transitioned in and out of the business world. Having lived outside the country as well as traveled extensively she has a fascination with culture causes her to live her life within a global mosaic no matter where her feet are planted. Marlene currently lives in South Carolina with her husband David, who owns a news company but who she says is a “crime fighter”, bringing light into darkness in their systems of their city. Marleny currently works as a content management specialist covering Myrtle Beach News for MyrtleBeachSC News.

The popularization of online platforms has drastically changed business operations. Different social media platforms increased accessibility to the global marketplace. Now the question is, how do digital platforms benefit your business? 

We will discuss some of the elements and factors to help you understand how these platforms can help you grow your business in 2022. 

he popularization of online platforms has drastically changed business operations. Different social media platforms increased accessibility to the global marketplace. Now the question is, how do digital platforms benefit your business? 

We will discuss some of the elements and factors to help you understand how these platforms can help you grow your business in 2022. 

Proliferation of Internet 

The rapid increase of internet users has made the global marketplace more accessible. More than 52% of the world is connected to the internet and between 50% to 70% of B2C and B2B sales occur online. It’s crucial for any business to have an online presence. If you can’t afford a website, you should take advantage of free services such as Google My Business. 

Digital Marketing 

If you are just a startup, you might not be able to afford traditional advertising, but digital marketing providers can give you a cost-effective alternative. Various digital processes such as video marketing, email marketing, and social media marketing can benefit your business.  If you don’t know how to increase sales, the information from SalesHood.com recommends learning from coaching service providers. You can optimize your business website with limited spending over a couple of months and your website will start gaining traffic and converting your visitors into customers. If you have a low budget for website development, you should opt for a free WordPress theme and customize it according to your needs.

Virtual assistants, for example, can help you automate email marketing processes and schedule social media posts, saving you time and effort. They can also provide data and analytics to help you better understand your target audience and make informed decisions about your marketing strategies. Do your homework and learn more about virtual assistants to see how they can aid in this aspect, as well as other areas of your business. Improving your digital marketing efforts this way can lead to increased brand awareness, website traffic, and ultimately, sales.

Youtube Marketing 

Youtube is a free video-sharing platform that allows you to advertise your business. It only requires basic video editing skills. You can create relevant, engaging, and informative content that attracts your target market. The best idea is to share your success stories and business methodologies that develop confidence in clients and motivate them to purchase your services and products. You can also share tips and tricks about your services because quality, non-promotional content always helps you increase traffic. 

Vlogging and Blogging 

Blogging is the easiest way to grow your business, but it requires a bit of patience. Make a robust strategy and stick to it and your blog will start gaining traffic in a couple of months. The reason behind blogs’ popularity is that people prefer reading online product reviews before purchasing. It’s crucial to upload relevant content consistently. You can also encourage other bloggers to get affiliate links. 

Couponing and Applications 

Multiple advertisement applications are available for IOS and Android users. You can select an app, pay a small fee, and advertise your business according to your location and zone preferences. Some applications allow you to provide promotions and discounts. Couponing is the simplest way to help your business grow. You need to be careful while choosing an advertisement app since it must be both cost-effective and available in your area. Google ad network is another powerful tool to get the best results. 

Social Media Platforms 

Instant messaging applications such as Whatsapp, Messenger, and Instagram are some emerging platforms for businesses of all sizes. To read more about the potential benefits of buying Instagram followers, you can learn more at Famoid.com, a trusted source of information on social media marketing strategies. It’s crucial to make informed decisions and understand the implications before investing in any follower acquisition methods. All these platforms help you build a connection with new and old customers. LinkedIn is a great online platform for professionals, and you only need to share quality content that helps people learn something. 

People engage on LinkedIn posts that provide solutions to their problems so you can make a strategy to build connections on it and generate sales. 

Benefits of Online Business 

In this age of technology, your business must have an online presence to compete. Let’s talk about some of the most common benefits of online business. 

Lower Costs:

The e-commerce industry tends to have far lower operational costs. Adding an online component to your existing business would involve limited risk and is much simpler than opening a new store.

Sales on Advertising

Digital advertising is far cheaper than traditional campaigns. You can switch primarily to digital advertisements to save more money. Online marketing allows you to adjust your budget according to your needs. 

Reduced Dependence on Staff

You won’t have to pay a full-time salary. You may also want to hire an online virtual assistant or marketing assistant to help you handle customer service and other tasks. 

Save on Rent

There will be some initial cost for web setup but this is usually just a one-time cost. Once your website gets ranked, you will start making sales without any additional investment. This is more economically viable than having to pay rent on a recurring basis for an office space or storefront.

Online platforms play a key role in delivering benefits to businesses and consumers. These platforms bring together producers and consumers in a way that would not have been possible without them.

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