According to Forbes Magazine, Super Bowl LIII will feature Baristas EnrichaRoast CBD Coffee ads at the stadium, marking the first time CBD ads are shown at the Super Bowl.
The special set of ads will run throughout the day in and around the stadium before, during, and after the game promoting national brand Baristas Coffee Company’s CBD coffee.
The ads will also include a special offer to send a 120-character message to Maroon 5, the halftime show headliner, via a digital platform attendees can access on their phones, according to Baristas CEO Barry Henthorn.
Mayor Brenda Bethune and City Manager John Pedersen have banned the sell of CBD oils on Ocean Boulevard in a new zoning area the city calls the Overlay District. The sale of CBD oils are legal throughout the United States and in all other areas of the city.
“I am sick and tired of being embarrassed of Ocean Boulevard,” city councilman Mary Jeffcoat said last August as the City of Myrtle Beach banned the legal product. “This is not about the legality of these products. This is not about the fact that certain people use CBD oil for the proposed medical purposes. This is about items that are in a family friendly zone that are being marketed and displayed in front of families as candy,” Bethune said.
Arrest records for the City of Myrtle Beach show no arrests for public intoxication from the purchase or use of CBD oils, however, public records, obtained by MyrtleBeachSC news, does show ongoing issues associated with the sale of alcohol.
Mayor Bethune is the owner of the local Anheuser Busch distributor Better Brands. Anheuser Busch is investing over $50 million to infuse CBD into a line of its beverages this year. Brent Willis, CEO of New Age Beverages and a former Coca-Cola and Anheuser-Busch InBev executive, calls CBD “one of the biggest opportunities to hit the consumer goods industry in years,” he said.
MyrtleBeachSC news reached out to Carlos Brito, Anheuser Busch C.E.O. last week. “I am reaching out to you and AB to get feedback on your thoughts about our local Mayor’s position concerning banning the sale of this legal product inside the city of Myrtle Beach.”
We have yet to hear back from Mr. Brito.
Said local businesswoman, Mande Wilkes, whose family line of businesses are affected by the ban, “Backwards city government continues to cripple our local economy. The latest jobs report shows our area lagging behind the state and the nation, and labor experts blame bad policies like the ones put forth by Myrtle Beach leaders. Meanwhile, these failing officials keep collecting salaries on the backs of the very taxpayers they disdain. Fortunately, a flurry of lawsuits against the City of Myrtle Beach is challenging those bad policies, and here’s to hoping the best is before us.”
A search of records from the Bureau of Labor Statistics backed up Wilkes’ claims: https://www.bls.gov/eag/eag.sc.htm
Neither the Mayor, City Council, nor the City Manager have made any public comments concerning the Superbowl ads. Questions remain whether these city officials will now watch the game. Does the game continue to be family friendly?