The Tourism Lobby using a fictitious PAC with a fictitious address dropped over $200,000 in direct mail on Saturday November 4th.
The tourism lobby is the key industry in Myrtle Beach providing thousands of minimum wage jobs for the majority of their workers. The tourism lobby also supports requiring outside investors of oceanfront homeowner related rental condos paying high property taxes and fees while profiting themselves from those investments.
With city, county and state politicians completely at their bid, the tourism lobby also shows profits in the millions for a few, select, key property managers.
Using language directly from the 1900’s, the tourism lobby writes: Companies know that keeping their message in front of potential customers is the life blood of their potential success. The economy of Myrtle Beach is equally dependent on advertising to continue to thrive. Really??? Is that true?
Companies like Corvette, Google, Starbucks, and Facebook have all moved beyond the 1900’s advertising model and into the Brand Development, Brand Relationship, and the Brand Engagement 2000’s model.
BELK, KMART AND SEARS DO TRADITIONAL 1900’s ADVERTISING, COSTCO AND AMAZON DON’T.
When is the last time you saw a Corvette advertisement? How about a Google ad? How about a national ad promoting Pawleys Island, a town that is always overflowing with tourists at the highest average daily rate per tourist.
There are $32 million of tax monies at stake for the Tourism Lobby in this coming Tuesday’s November 7th elections.
MyrtleBeachSC.com rates the claim in the just above direct mail piece claiming a 400% increase in property taxes the highest on the Pinocchio LIAR scale. We rate it a 5.
No candidate in the race for mayor nor council has discussed taking away any part of the property tax rebate Myrtle Beach homeowners are currently getting.
Ad Age, the leading national expert in brand media marketing, states that improving the brand (re-allocating the tax dollars to infrastructure and policing) will not only get Myrtle Beach Hotel owners higher average daily rates on their rooms, but will also open up opportunities for wage increases, and property value increases for Myrtle Beach area residents.
AD AGE says, “Fix the brand first, then focus on advertising.”
EDITOR’S NOTE: Neither GEICO nor GODADDY uses taxpayer funded monies to advertise their products. They invest their own monies. The tourism lobby is investing our tax monies, not theirs. Who do those tax dollars really benefit?