Google has long been a stand alone brand for search. However, as the baby boomer default search engine, Google is experiencing the initial cracks of brand erosion. Especially in the emerging world of AI search.
This is an earthquake as there are entire industries built on helping clients rank on Google Search.
Mobile Search is key
Google is the number one downloaded app according to Hubspot. 77% of MyrtleBeachSC News‘ traffic has historically come from mobile.
People use Google Search for a variety of reasons, but they are becoming tired of it. Google is such a popular search engine that “googling” is a verb. For the last 20 plus years, Google won the search wars, but other search apps with different features exist as well. Users often comment Google’s search results are too curated or Google doesn’t hit the keyword you typed in. Whatever the case, you have options.
Android Authority rates these as the top apps for Android users.
The best search apps for Android
- Brave Browser
- DuckDuckGo Privacy Browser
- Firefox Browser
- Google Search
- Microsoft Bing Search
GOOGLE – BAIT AND SWITCH SEARCH
With any brand, brand trust is key. Google is experiencing brand trust erosion on platforms like X.
Google, once king, is no longer the only voice in the marketplace.
BREAKING.🚨
— Kyle Becker (@kylenabecker) July 31, 2024
“Google, the largest Search Engine Operator in the world, has become a propaganda wing of the Left.”@RogerMarshallMD is launching an investigation into Google’s r*gging of search results to commit election interference and to hide facts from the American people.… pic.twitter.com/b0tutQmP9g
This is bs. Shame on Google. https://t.co/akXL7b0cto
— MyrtleBeachSC News (@MyrtleBeachesSC) August 1, 2024
NOW THIS: AI Search/Text News – Google’s coming technology interruption issues.
Text News
MyrtleBeachSC News has partnered with ClickSend to text targeted news items to various readers in various towns throughout Horry County.
Local readers primarily only care about issues in their community. Common examples: Carolina Forest residents care about news in Carolina Forest. North Myrtle Beach residents care about news in North Myrtle Beach. Market Common residents primarily care about issues in Market Common and Myrtle Beach. Readers sign up to get our text news. To sign up: CLICK HERE.
AI SEARCH COULD BE THE GOOGLE KILLER
A new search engine powered by artificial intelligence is OpenAI’s most direct threat to its stalwart Big Tech rivals.
To allow people to search for information in the same way they talk to ChatGPT, the company is testing SearchGPT, which combines artificial intelligence with real-time information from the web. OpenAI plans to integrate the search engine into ChatGPT in the future, even though it’s currently in an early test phase for a small number of users.
The new feature will put OpenAI directly in competition with Google, which has dominated the online search market for years, but has scrambled to keep pace with the AI arms race that OpenAI kicked off when it launched ChatGPT in November 2022. Additionally, SearchGPT could threaten Microsoft’s Bing, which incorporated OpenAI’s own technology last year to compete better against Google.
SearchGPT will allow users to ask questions in natural language, similar to ChatGPT, and they will receive answers, which they can follow up on with additional inquiries. Unlike ChatGPT, which often relies on outdated data to generate its answers, SearchGPT will provide up-to-date information, along with links to “clear and relevant sources,” according to the company.
A demo clip shared by the company shows SearchGPT answering queries about “best tomatoes to grow in Minnesota” with information about tomato varieties and links to sites like “The Garden Magazine” and “The Gardening Dad.”
The tool will also display a sidebar with additional links to relevant information, similar to the blue links found on Google Search results pages.
Getting answers on the web can be challenging, often requiring multiple attempts to reach relevant results, the company wrote in a blog post. We believe that by enhancing the conversational capabilities of our models with real-time information from the web, finding what you’re looking for can be faster and easier.”
The OpenAI search engine could cement generative AI — technology that can create original text, as well as other types of media — as the future of finding answers online, after Google and others have experimented with early attempts to incorporate chatbots and AI-generated answers into the search experience. However, AI tools’ tendency to assert false information confidently without indication that it is inaccurate or misleading could compromise that future.
OpenAI’s new tool comes after Google in May rolled out new AI-generated summaries to top some search results pages so users don’t have to click through multiple links to get quick answers. After providing false and sometimes nonsensical information to some users’ queries, Google pulled back its use of the feature immediately.
As a result of Google’s tool, some news publishers expressed concerns that AI summaries could lead to cannibalization of their web traffic by removing the need for users to visit their sites for information — and similar concerns could arise with OpenAI’s search engine as well.
On Thursday, OpenAI said they partnered with publishers to develop the tool, which gives them control over how they appear in SearchGPT.
Despite opting out of having their content used to train the company’s AI models, sites can still appear in SearchGPT.