Late this afternoon, Florida Governor Ron Desantis will announce his intentions to run for President of the United States on Twitter. The event will be held on Twitter Spaces and hosted by Elon Musk.
Desantis’ platform choice speaks volumes about the sea change going on in media today.
U.S. corporate media broadcasters now rank among the least trusted institutions in the world, according to the May results of the Harvard CAPS / Harris Poll. The poll is a monthly collaboration between the Center for American Political Studies at Harvard and the Harris Poll and HarrisX.
According to the poll, Amazon (78 percent), the U.S. Military (77 percent), and Google (75 percent) are Americans’ most beloved institutions.
WHAT HAPPENED TO TRADITIONAL MEDIA?
Every brand has a life cycle filled with peaks and valleys. Some brands die quickly because of technology interruptions, others just fade away.
In the 1960’s, President John F. Kennedy made his appeal to the nation on three major TV networks that included CBS, ABC, and NBC.
Desantis correctly believes these outlets, along with CNN, MSNBC, and legacy newspapers will actively campaign against him.
The public trust in these media institutions is at an all time low.
In the poll, CNN has a trust score of 40 percent with MSNBC following close behind at 36. TikTok barely carried an advantage over Antifa, China and Russia, receiving 47 percent unfavorable, while these three reached the bottom in ranking.
Newsmax now has more viewers than CNN and MSNBC. Newsmax also has more viewers than Fox News in the 8 p.m. time slot formerly held by Tucker Carlson.
The poll found that 43 percent of Americans prefer to get their news from TV, followed by online news sites (22%). Facebook ranked third (8 percent), followed by Google (6 percent), the radio (6 percent), Twitter (5 percent), and TikTok (3 percent).
Fox News is the most popular news source among conservatives (40 percent), while CNN is the most popular news source among Democrats (28 percent).
A NEW ERA OF DISTRUST AND CHANGE
The bias in the legacy media is commonly known and universally accepted in 2023.
Interruptive technology platforms including: Podcasts, Twitter, Digital Media, Roku, Amazon Firestick, and Twitter Spaces are making leaps forward as traditional cable brands are now in free fall.
In the near future, Americans will wake up viewing these obsolete, legacy media brands much like they currently view Blockbuster Video, A&P, Sears, and the pay phone booth.
PERSONAL MEDIA ERA
Americans have officially entered the era of personal media. The platforms are many and diverse, with individual messages for a select audience.
The day of the big broadcast platform is officially at its end, largely due to the legacy media being in the tank for the left, championing victimhood, and featuring one sided narratives.
Technology interruptions opened avenues that put legacy media at a true disadvantage. However, legacy media has no one to blame but themselves for their arrogant, self imposed sense of morality to a nation that simply did not buy in.