If you’ve spent a summer week along Myrtle Beach’s North Ocean Boulevard, you’ve probably driven past a low-slung motel with a spiral staircase and a small in-ground pool at the corner of 75th Avenue North. That’s Holiday Shores Motel Myrtle Beach. It opened in 1965, it survived the wave of teardowns that has reshaped the boulevard since 2022, and as of mid-May 2026 it is for sale.

The listing, posted on LoopNet and RE/MAX Commercial, puts the asking price at $2,480,000. The broker is Richard Singleton, director of commercial real estate at RE/MAX Commercial in Myrtle Beach. The property is 13,310 square feet on a little more than half an acre, with 25 guest rooms plus a three-bedroom cottage. That works out to roughly $95,000 a key — modest for the Grand Strand, and an early signal that this is not the kind of teardown play that has cleared so many of its neighbors.

There’s a reason. The RE/MAX Commercial listing copy states that the property carries a deed restriction requiring it to remain a motel — meaning, per the listing, a buyer could not pull it down for a high-rise. The 2020 restoration was completed to the National Park Service’s historic-preservation standards under the federal historic-tax-credit program, according to the GBX Group case study. For a tourist planning a 2026 family week at the beach, that combination is the part worth knowing. The boulevard you remember from childhood is thinning out — but the listing indicates this corner of it is going to stay a motel.

What’s actually for sale

Exploring the Holiday Shores Motel Myrtle Beach Experience

Holiday Shores Motel Myrtle Beach is a unique opportunity for potential buyers.

The package on offer is the building, the land, the brand affiliation, and the furniture, fixtures and equipment, according to the RE/MAX Commercial listing. The property is second row — one parcel back from the oceanfront, across Ocean Boulevard from the beach — at the corner of 75th and Ocean. The listing copy describes it as “steps from the ocean”; it is not direct oceanfront. That matters when comparing the asking price to deals on the beach side of the boulevard.

The room count published on LoopNet is 25 guest rooms plus a three-bedroom cottage, for 26 keys. The cottage, originally known as the Graham House, served for decades as the owners’ on-site residence, per the GBX Group restoration case study; it was converted into three additional guestrooms during the 2020 renovation.

Holiday Shores is not a fixer-upper. The current ownership group — developers Robert Lewis, Chris Rogers, Tom Prioreschi and Will Brennan, with initial investment from the Cleveland-based historic preservation firm GBX Group — completed a full restoration in October 2020 and reopened on New Year’s Eve of that year, according to GBX Group’s case study. The interior design was led by Tim McLendon of Columbia. Mashburn Construction handled the build. The hotel is managed by Coakley & Williams Hotel Management Company of Linthicum Heights, Maryland, and flies the flag of the Ascend Hotel Collection, the soft-brand line within Choice Hotels.

That means a tourist booking Holiday Shores in summer 2026 is reserving through the same loyalty program as a Comfort Inn or a Cambria — but checking into a mid-century motor court restored under the federal historic-preservation tax-credit program. The category barely exists on the boulevard anymore.

Why this listing is different

What sets Holiday Shores apart from every other older motel changing hands on the Grand Strand is the use restriction described in the listing. Per the RE/MAX Commercial listing copy, the property is required to remain a motel. The 2020 restoration’s federal historic-tax-credit treatment, documented in the GBX Group case study, also points to ongoing preservation-side incentives for a buyer who reinvests in the building rather than tearing it down.

For a buyer, that’s a narrowing. If the restriction holds as described, the pool of likely purchasers shrinks from condo developers and high-rise speculators to motel operators, regional hospitality groups, and investors looking for a cash-flowing asset with brand affiliation in place. The upside is no longer “knock it down, put up 22 floors.” It is running a small, branded, historically restored motel a block off the sand.

For a tourist, that listing-stated guarantee is the part that should land. Per the broker’s representation of the deed, the property is meant to remain a motel — in 2027, in 2030, and beyond. That kind of assurance has become rare on this stretch of coastline, if it holds as the listing describes.

The architectural style is what preservationists call “Populuxe” — a postwar blend of populism and luxury that defined the family motor courts built up and down the Grand Strand in the late 1950s and 1960s. The spiral staircases, the lattice brickwork, and the original in-ground pool all survived the 2020 renovation, per the GBX Group case study. Holiday Shores is, in a literal sense, what most of the boulevard used to look like.

The pattern around it

The boulevard, of course, no longer mostly looks like that. The losses have piled up quickly.

Sea Dip Ocean Front Resort, a 54-year-old property at 2608 N. Ocean Boulevard, sold for $9.5 million to Drury Hotels in February 2025, according to The Post and Courier. The Drury plan, taking shape over roughly a decade on the 2.3-acre site, calls for a 400-unit Drury Plaza Hotel. Sea Gypsy Inn, further north on the boulevard, sold for $2.3 million to Rainmaker Holdings in September 2024 and was demolished in September 2025 after a fire, per WMBF and WPDE. Coral Sands Motel, near 3rd Avenue North, was sold to the same Rainmaker Holdings in September 2024 and demolished in May 2025 following a fire and a years-long Myrtle Beach police investigation, per WMBF.

The Blake Motel at 209 N. Ocean Boulevard was ordered demolished by the city in January 2025 for property-maintenance violations, per WMBF. The Driftwood at the Boardwalk at 1600 N. Ocean Boulevard, closed since 2016, has been cleared for a proposed 26-story Hilton Grand Vacations tower marketed as Ocean 16. Earlier, the Sea Nymph Motel and the Fountainbleau Inn were demolished in 2022 as part of the city’s Arts and Innovation District cleanup, per WBTW, WPDE and WMBF reporting.

A city policy choice underwrites those losses. Myrtle Beach approved a $10 million loan pool in 2015 to help landowners demolish older motels, and in December 2021 the city council approved a $15 million purchase of 10 parcels — seven of them hotels and motels — to assemble the Arts and Innovation District, per Post and Courier reporting. Planned replacements include the 227-room Hilton-branded Ocean 23 at 23rd Avenue North, opening in 2028, and a $280 million, 17-story Margaritaville Beach Resort between 17th and 18th Avenue North.

A few mid-century holdouts remain in operation alongside Holiday Shores — among them The Polynesian Oceanfront Hotel, the Admiral Motor Inn, the Mystic Sea Motel and the Americana Motel. They are the exceptions, not the rule.

The 2026 tourism market

This listing is hitting the market in a softer year for Grand Strand tourism than the post-pandemic peak.

Full-year 2025 hotel occupancy ran 3.3% below 2024, citywide accommodations tax collections fell 10.8%, and total hotel room revenue came in around $990 million — well off the $1.1 billion-plus peak set in 2021, per a Hotel Online analysis. Occupied room nights for the year landed under 6.5 million. Combined hotel and short-term rental occupancy for summer 2025 averaged about 70%, roughly in line with summer 2024, per Post and Courier reporting on Tourism Works for the Grand Strand data.

The longer view is healthier. Visitor spending in Horry County rose more than 5% in 2024 to $13.2 billion, with gross retail sales of $16.6 billion, according to figures published by the Myrtle Beach Area Chamber of Commerce. STR, the lodging research firm, tracked 272 hotels and 32,479 rooms in the market in 2024 — a count that does not include vacation rental inventory.

A softer year cuts two ways for an older motel on the market. It slows some of the speculative redevelopment that has been driving the recent wave of demolitions. It also pushes some operators toward selling rather than reinvesting. The Holiday Shores listing arrives in that crosscurrent.

What it means for a 2026 trip

Holiday Shores is still operating. The motel is still taking reservations through the Ascend Hotel Collection and through its own site, and Coakley & Williams continues to manage day-to-day operations during the sale. A family planning a week at the beach in July or August can book a room the same way they could last summer.

The honest version of this story for a tourist is not “you are losing your motel.” Holiday Shores isn’t going anywhere — the listing’s described deed restriction is meant to assure that. The honest version is closer to this: the boulevard you remember from a childhood Myrtle Beach trip is being thinned out, parcel by parcel, and the affordable mid-century family motel is becoming a smaller share of what’s on offer. A handful of restored, brand-affiliated holdouts will remain. Holiday Shores is one of them, and it’s about to have a new owner.

Who that owner turns out to be is worth watching. If the deed restriction holds as described in the listing, it takes the high-rise option off the table — but it doesn’t lock in pricing, character, or guest mix. A buyer who keeps the property roughly where it sits in the market — a small, mid-priced, historically restored motor court a block off the sand — preserves something for the tourists who still want that kind of stay. A buyer who repositions upmarket could change what it costs to walk through the same lattice brickwork next summer.

The next chapter of Holiday Shores is being written at $2.48 million, in a quieter Grand Strand market, with a listing that says the property has to stay a motel. For a stretch of Ocean Boulevard that has lost most of its 1960s inventory in four years, that is a rare set of conditions — and the buyer who closes on it will be inheriting one of the last of its kind.

Further Reading

Holiday Shores Motel Myrtle Beach – LoopNet listing for 7501 N. Ocean Blvd.: https://www.loopnet.com/Listing/7501-N-Ocean-Blvd-Myrtle-Beach-SC/38099367/

Holiday Shores Motel Myrtle Beach – RE/MAX Commercial single-property listing: https://www.remaxcommercial.com/single-property/?location-address=7501-North-Ocean-Boulevard-Myrtle-Beach-SC-29572&type=FOR-SALE&prop-id=4091890

Holiday Shores Motel Myrtle Beach – Holiday Shores Motel official site: https://www.holidayshoresmyrtlebeach.com/

Holiday Shores Motel Myrtle Beach – GBX Group restoration case study: http://gbxgroup.com/news/holiday-shores-motel-restoration-adds-modern-flair-mid-century-getaway

Holiday Shores Motel Myrtle Beach – Mashburn Construction portfolio page: https://www.mashburnconstruction.com/portfolio/holiday-shores-motel/

Holiday Shores Motel Myrtle Beach – Post and Courier — Sea Dip closure and Drury Hotels purchase (February 2025): https://www.postandcourier.com/myrtle-beach/business/sea-dip-oceanfront-resort-closing-myrtle-beach-sc/article_7765a512-e97c-11ef-b432-1bef71575bf2.html

Holiday Shores Motel Myrtle Beach – Post and Courier — “Is there a future for Myrtle Beach’s mom-and-pop motels?”: https://www.postandcourier.com/business/is-there-a-future-for-myrtle-beachs-mom-and-pop-motels/article_e422acd0-0fc9-11e7-bf07-030d955db020.html

Holiday Shores Motel Myrtle Beach – Post and Courier — Ocean 23 Hilton-branded resort plan: https://www.postandcourier.com/myrtle-beach/business/hilton-timeshare-resort-myrtle-beach-planned/article_e15ff830-9402-4e98-b7ae-a1fb307e0e6c.html

Holiday Shores Motel Myrtle Beach – Post and Courier — Summer 2025 Grand Strand tourism: https://www.postandcourier.com/myrtle-beach/business/myrtle-beach-businesses-hotels-summer-tourism/article_dca0777b-5045-4317-8ce8-926c81f2ca73.html

– WMBF — Sea Gypsy demolition (September 2025): https://www.wmbfnews.com/2025/09/17/block-ocean-boulevard-be-closed-demolition-former-motel/

Holiday Shores Motel Myrtle Beach – WMBF — Blake Motel demolition order (January 2025): https://www.wmbfnews.com/2025/01/15/city-myrtle-beach-orders-motel-be-boarded-up-demolished/

Holiday Shores Motel Myrtle Beach – WMBF — Driftwood / Ocean 16 high-rise proposal: https://www.wmbfnews.com/story/31475370/proposed-project-would-turn-driftwood-hotel-into-26-story-high-rise/

Holiday Shores Motel Myrtle Beach – WBTW — Sea Nymph demolition and Arts and Innovation District: https://www.wbtw.com/news/grand-strand/myrtle-beach/sea-nymph-motel-1st-of-4-in-myrtle-beach-to-get-demolished/

Holiday Shores Motel Myrtle Beach – WPDE — Sea Nymph and Fountainbleau demolitions: https://wpde.com/newsletter-daily/myrtle-beach-begins-demolishing-motels-sea-nymph-motel-fountainbleau-inn-as-part-of-downtown-revitalization-project

Holiday Shores Motel Myrtle Beach – Hotel Online — “The K-Shaped Recovery of Myrtle Beach’s Hotel Market”: https://www.hotel-online.com/news/the-k-shaped-recovery-of-myrtle-beachs-hotel-market

Holiday Shores Motel Myrtle Beach – MBACC CVB Partner Connect — Lodging Dashboard: https://www.myrtlebeachareacvb.com/lodging-dashboard

Holiday Shores Motel Myrtle Beach – myrtlebeach.com — Hotels on North Ocean Boulevard: https://www.myrtlebeach.com/hotels/myrtle-beach-hotels-on-the-north-end-of-ocean-boulevard/