As the owner of an e-commerce store, improving your social position is likely your main concern. The better that this is, the more lucrative your business will be.

Increasing your conversion rates is equally important. The higher your conversions, the more profit you stand to gain.

There are a lot of guides on the internet that massively overcomplicate these things. It can be very hard to know what one’s supposed to do because of this.

This post will simplify them by telling you exactly how to improve your social position and increase your business’s conversion rate in simple terms:

Social Proof

Social proof is a term that refers to a psychological and social phenomenon first recognized by Professor Robert Cialdini. People copy the actions of others in order to behave in a way that’s perceived as ‘correct.’

You should not confuse this with social position, which is one’s rank and position in society. A few examples of social proof are celebrity endorsements, customer feedback, and social media shares.

Acquiring all of these things can help to raise you in the eyes of consumers, increasing your social position. When you have consumer attention, it’s then much easier to convert them to customers. You can pay agencies to represent you and arrange video testimonials, which you can then publish on your website for people to see.

Digital Marketing

Digital marketing is another effective way to increase your social position. It also plays a crucial role in boosting your conversion rate.

If you are planning on digitally marketing your business, one of the first things to consider is SEM. SEM is an umbrella term that stands for ‘search engine marketing’ and encompasses SEO and PPC.

These are two of the internet’s foremost marketing solutions.

SEO stands for ‘search engine optimization’ and PPC stands for ‘pay-per-click.’ Digital marketing can help you to bring exposure to your business and increase your company’s sales.

You may want to hire a professional marketing agency to handle this aspect. This way, you can focus on running your business full-time.

Marketing can be very time-consuming, which means it’s usually best left to the professionals.

Product Introduction

One of the most effective ways to improve your social position and conversion rate is to introduce a new product or service. It’s essential to introduce something that’s trending in your industry.

To find out what is popular, view hashtags on social media that resonate with your customers.

Introducing new products and services requires a significant financial investment, so ensure that you work out a budget.

You can hire a financial advisor to assist you.

Alternatively, you can educate yourself by reading online guides and tutorials.

Customer Service

Many business owners invest in everything except their customer service department. If your customer service isn’t organized, customers won’t receive the support they need.

A poorly run customer service department can significantly reduce your brand’s social position.

Bad customer service often leads to negative reviews, and nobody wants to feel unappreciated by businesses they support.

Visual Storytelling

Most businesses have social media pages today, regardless of their industry. Opening a social media account can be beneficial.

A social media account allows you to showcase your brand and tell a compelling story.

Visual storytelling can effectively encourage customers to purchase your products or access your services.

Many successful businesses use social media to create and share engaging stories. It’s also a platform to highlight your business’s mission, such as sustainability or charitable efforts.

Industry Networking

Networking with other businesses in your industry can elevate your social position and boost your conversion rate. Meeting others in your niche provides an opportunity to understand your competition better.

Knowing your competition makes it easier to differentiate your offerings.

Additionally, networking can foster collaborations that enhance social standing and sales.

If you are a business owner, increasing your social standing and conversion rate should be your top priority.

These efforts can be time-consuming but are essential for achieving financial success.