Improve Your Social Position and Increase Your Conversion Rate With These Tips

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Marleny Hucks
Marleny Hucks
Marlene (or Marleny as she is known in Spanish) is a mentor, teacher, cross-cultural trainer, storyteller, writer, and for those who have been under her leadership or simply sat across the table from her, she is a mirror of destiny. Her love of word and image were formed early on by one of her heroes, Dr. Seuss. If you asked those who know her well, they would describe her a compassionate, funny, wise, curious, honest, real, strong, sensitive and totally human which comes out as she teaches and writes. She sees all of life, even the most mundane, through faith and believes that who we become as we live this side of the veil is what matters not the journey itself or our circumstances. Marleny Hucks has spent her life crossing bridges. She comes from a diverse background of ministry roles and contexts as well as has transitioned in and out of the business world. Having lived outside the country as well as traveled extensively she has a fascination with culture causes her to live her life within a global mosaic no matter where her feet are planted. Marlene currently lives in South Carolina with her husband David, who owns a news company but who she says is a “crime fighter”, bringing light into darkness in their systems of their city. Marleny currently works as a content management specialist covering Myrtle Beach News for MyrtleBeachSC News.

As the owner of an e-commerce store, improving your social position and increasing your conversion rates are likely your main concern. The better and higher that these are respectively, the more lucrative your business will be.

There are a lot of guides on the internet that massively overcomplicate these things. It can be very hard to know what one’s supposed to do, because of this. This post will simplify them, by telling you exactly how to improve your social position and increase your business’s conversion rate, in simple terms:

Social Proof

Social proof is a term that refers to a psychological and social phenomenon first recognized by Professor Robert Cialdini, where people copy the actions of others in order to behave in a way that’s perceived as ‘correct.’ You should not confuse this with social position, which is one’s rank and position in society. A few examples of social proof are celebrity endorsements, customer feedback, and social media shares. Acquiring all of these things can help to raise you in the eyes of consumers, increasing your social position. When you have consumer attention, it’s then much easier to convert them to customers. You can pay agencies to represent you and arrange video testimonials, which you can then publish on your website for people to see.

Digital Marketing

Digital marketing is another effective way of increasing your business’s social position and conversion rate. If you are planning on digitally marketing your business, then one of the first things to consider is SEM. SEM is an umbrella term that stands for ‘search engine marketing and encompasses SEO and PPC, which are two of the internet’s foremost marketing solutions. SEO stands for ‘search engine optimization and PPC ‘pay-per-click.’ Digital marketing can help you to bring exposure to your business, as well as increase your company’s sales. You may want to hire a professional marketing agency to represent you so that you can focus on running your business full-time. Marketing can be very time-consuming, which means it’s usually best left to the professionals.

Product Introduction

One of the most effective ways of increasing your company’s social position and conversion rate is to introduce a new product or service. You need to introduce something that’s trending in your industry. One of the best ways to find out what is trending in your industry is to view hashtags on social media which are popular with your business’s customers. Introducing new products and services will require a significant financial investment, so make sure that you work out a budget. You can hire a financial advisor to help you to do this. Alternatively, you can do it yourself by reading online guides and tutorials.

Customer Service

Many business owners invest in everything other than their customer service department. If your business’s customer service department isn’t arranged and organized meticulously, then your customers won’t receive support when they need it most. A poorly run customer service department can significantly reduce your brand’s social position, not to mention leave you with bad reviews on your Google Review page. Bad customer service can be infuriating, and nearly always results in people leaving negative reviews. Nobody wants to feel as though they aren’t appreciated by businesses with whom they spend their hard-earned cash.

Visual Storytelling

Most businesses have social media pages today. No matter what your business’s industry is, it could also be worth you opening a social media account. A social media account will give you a place to showcase your brand and tell a story. Visual storytelling can be a great way to compel customers to purchase products from you (or access your services). Many of the world’s most successful businesses use their social media pages to create and tell stories. A social media page will also give you somewhere to showcase your business’s mission (i.e., sustainability, commitment to quality, or charitable donations).

Industry Networking

Networking with other businesses in your industry or niche can help you to increase your social position and boost your conversion rate. Meeting other businesses gives you an opportunity to get to know your competition. When you know who your competition is, it will naturally be a lot easier for you to outdo them. Familiarising yourself with your competition can also help you to make connections with whom you can then collaborate in the future. Collaborating with other businesses can be an extremely effective way of boosting social standing and increasing sales.

If you are a business owner, then increasing your social standing and conversion rate should be at the top of your list of things to do. These things can be very time-consuming, but are very worthwhile, and can help your business to achieve financial success.

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