MYRTLE BEACH – CAROLINA FOREST, SOUTH CAROLINA (September 25, 2024) — Hand & Stone Massage and Facial Spa, the nation’s leading luxury massage and facial spa franchise, announced today the upcoming opening of its newest franchised location in Myrtle Beach – Carolina Forest.
Hand & Stone Massage and Facial Spa
Located at 2010 Oakheart Road, the Carolina Forest spa is owned by Traci and Anthony Nocito and marks the brand’s 11th location in South Carolina. The local owners are committed to providing a sanctuary for the Carolina Forest community where people can regularly invest in themselves through self-care. To celebrate opening their doors, the new spa is featuring a pre-opening offer: FREE massage or facial with enrollment in Hand & Stone Lifestyle Membership and waived enrollment fee.
Traci and Anthony Nocito have been with the franchise since 2017. The couple, already managing five locations in Pennsylvania and South Carolina, are thrilled to expand their footprint with this latest addition. Traci, after a successful 30-year career in the mortgage industry, transitioned to the wellness sector, inspired by Hand & Stone’s lifestyle program and membership-based business model.
Anthony complements this venture with his service in the U.S. Army, a degree in Biomedical/Medical Engineering from the United States Army Medical School, and retired after a 26-year tenure at PerkinElmer, Inc. Together, they are excited to bring their combined expertise and passion for wellness to the Carolina Forest community.
“Opening our newest location in Myrtle Beach – Carolina Forest is an exciting milestone for us,” said Traci Nocito, owner of Hand & Stone Carolina Forest. “We were initially drawn to Hand & Stone because of its lifestyle program and membership-based business model, which we found to be both manageable and valuable. We look forward to giving back to the community by providing a serene environment where people can focus on their well-being and enjoy the high-quality, personalized services that Hand & Stone is known for.”
The newest Hand & Stone in Carolina Forest brings high-quality professional massage services, including Swedish, Himalayan Salt, Sports, Deep Tissue, Oncology and Prenatal massages to the Horry County community. Guests can also visit the new spa to enjoy Hand & Stone’s signature hot stone massage and best-in-class facial and Neveskin Cryo treatments tailored to each individual’s needs or skin concerns, with a wide-range of services available for women, men and teens.
Like all Hand & Stone spas nationwide, the new Carolina Forest location offers advanced skincare and spa services that incorporate new technologies at the forefront of the wellness market to enhance each guest’s overall experience. These advanced services include Neveskin Cryo-Facial and Cryotoning, Diamond Glow facial, NuFACE microcurrent facial, and LED Phototherapy facial, as well as innovations such as CBD oil enhancements and partnerships with award-winning skincare lines Dermalogica®, Image, and ClarityRX.
All services are performed by experienced licensed Estheticians and licensed Massage Therapists. The brand’s commitment to guest experience has translated to an unparalleled level of expertise at each location, supported by best-in-class training and ongoing education resources. At Hand & Stone Carolina Forest, members will have access to a team of wellness experts who specialize in providing exceptional skincare and massage treatments, ensuring a tranquil, relaxing, and comfortable environment.
TheCarolina Forest spa will be open Monday – Friday 9:00 a.m. to 9:00 p.m. Saturday and Sundays 9:00 a.m. to 6:00 p.m. For more information about Hand & Stone’s massage and facial services or to schedule an appointment, call 854-233-3310 or visit www.handandstone.com/locations/myrtle-beach-carolina-forest/.
ABOUT HAND & STONE MASSAGE AND FACIAL SPA
Hand & Stone is a more than 600-unit massage and facial spa franchise with a mission to deliver premium spa services to the middle market in a professional, affordable, and convenient manner. Launched in 2004, Hand & Stone now has locations across 36 states and Canada. Each spa features best-in-class massage and skincare treatment.
Available for women, men and teens, a wide range of services are tailored to each individual’s needs or skin concerns. Hand & Stone facial treatments are performed by licensed estheticians, using top-of-the-line products backed by science including Dermalogica, IMAGE Skincare and ClarityRx Clinical Skin Care. The fastest-growing spa franchise in the country, Hand & Stone has been named No. 1 in the spa category by Entrepreneur Magazine in 2023, 2021 and 2020 and was ranked No. 8 on Forbes’ Best Franchises to Buy list in the high investment category.
