The State Newspaper’s Cindi Ross Scope wrote on the newspaper just today.
Sources tell us that The Sun News, another paper owned by McClatchy, layed off several key employees this week as well.
Ross was the head of all things McClatchy in the state of S.C.
In her article she writes, “ABOUT 15 YEARS ago, when the newspaper industry was first undergoing convulsions, I started thinking maybe I should get out of the profession while I could still leave on my own terms. Actually, I obsessed over it”
Ross goes on to say, “Newspapers the nation over are making a rapid transition into an all-digital future, and right now, there’s not a huge market online for fact-based opinion journalism, particularly when it isn’t extreme, or at least aligned with one side in our culture wars.“
THE FUTURE OF NEWS – 100% DIGITAL AND READER-CENTRIC
The problem that mainstream TV and print news are experiencing today in viewership is, changes in technology have personalized the viewer’s ability to hear only information he or she wants. Meanwhile the market has created unlimited places for businesses to advertise cheaply to a more targeted audience.
What this means for media like McClatchy is they have to lower their overhead and find a niche. Viewers today want more than simply a report of information. They want the information delivered in as much total context as possible. They also want the information presented from their world view perspective. Like it or not, media has to adjust to consumers. Consumer are not going to adjust to them.