In this edition of the Myrtle Beach Brand Story, Episode II, we delve into the vibrant history of Myrtle Beach during its prime, a time filled with joy, excitement, and the creation of unforgettable memories.

Myrtle Beach Brand Story Episode II

The oceanfront Myrtle Beach Amusement Park was the signature landmark of this era. Opened in 1948, the park became a quintessential experience for visitors, featuring a thrilling Category 5 roller coaster that captivated both young and old alike. For over 50 years, it provided endless entertainment, unforgettable summer days, and a gathering place for generations.

The amusement park was much more than just rides; it was a cultural phenomenon. From the laughter of children screaming in delight to the smell of cotton candy wafting through the air, the Pavilion was a sensory delight that left lasting impressions. Families would plan their vacations around the chance to experience the thrill of the rides and the charm of the seaside boardwalk.

Throughout the decades, the Pavilion evolved to meet the changing desires of its visitors. Its expansion reflected societal trends and the growing demand for family-oriented entertainment, which defined Myrtle Beach as a prime vacation destination.

As we explore the rich history of the Myrtle Beach Pavilion, one cannot overlook the pivotal moments that shaped its identity. The Pavilion not only served as a hub for entertainment but also as a social venue where friends and families gathered to create memories that would last a lifetime.

History of the Myrtle Beach Pavilion

• 1908: A one-story wooden pavilion was built as part of the Seaside Inn 
• 1923: The original pavilion was replaced with a larger pavilion that included a restaurant, concession stands, and a dance floor 
• 1944: The pavilion burned down again 
• 1947: A concrete and steel pavilion was built with a dance hall, eateries, a bathhouse, and an arcade 
• 1948: The Myrtle Beach Pavilion Amusement Park was built 
• 1949: The new pavilion building opened with a large wooden dance floor, stage, and grandstands 
• 1954: The German Baden-Band Organ debuted 
• 1978: The Corkscrew roller coaster opened 
• 2000: The Hurricane: Category 5 roller coaster opened 
• 2006: The park closed 

By the late 20th century, Myrtle Beach was not just a local getaway; it had transformed into a renowned vacation destination. The combination of beautiful beaches, family-friendly attractions, and a welcoming community created a unique atmosphere that resonated with visitors and made them return year after year.

The Miss Bikini Wahine competition, a highlight of the Sun Fun Festival that has been celebrated since 1951, exemplifies the vibrant summer spirit of Myrtle Beach. This event not only showcases beauty but also brings together culture, community, and the essence of summer fun.

The Myrtle Beach Pavilion drew many visitors who sought out their first dances, kisses, roller coaster rides, and summer employment opportunities.

Myrtle Beach was young and so was its visitors.

As the years passed, Myrtle Beach emerged as a beloved vacation spot, attracting visitors from cities across North Carolina, including bustling hubs like Charlotte, Winston-Salem, and Raleigh. Initially, day trippers from Western Horry County flocked to the sandy shores, but as word spread, families from the Northeast began to discover the charm of this coastal gem.

During the 1960s, 1970s, and 1980s, cruising along Ocean Boulevard became a rite of passage for teenagers. This cultural phenomenon was more than just a casual drive; it was an experience that bonded friends and created unforgettable moments on the vibrant streets of Myrtle Beach.

The Oceanforest Hotel, a luxurious accommodation option during the 1950s and 1960s, attracted discerning travelers seeking elegance and comfort. Its rich history and opulent offerings contributed to Myrtle Beach’s reputation as a premier vacation destination, where guests could indulge in luxury while enjoying the coastal atmosphere.

The Miss Bikini Wahine competition took place in Myrtle Beach, South Carolina, as part of the Sun Fun Festival held in June. This festival has been a beloved summer tradition in Myrtle Beach since 1951.

During the 1960s, 1970s, and 1980s, cruising along Ocean Boulevard was considered a must do event for every teenager.

During the 1950s and 1960s, numerous holidaymakers opted for accommodation at the luxurious Oceanforest Hotel, which served as a high-end destination for discerning travelers.