Says CNET: That’s a record number of fake-account takedowns by the world’s largest social network, illustrating the challenges Facebook faces as it tries to police hate speech, nudity and other offensive content that flows through its site.
The company estimates about 5% of its monthly active users are bogus. In 2019, about 2.38 billion people worldwide logged in to Facebook every month.
During this election season, MyrtleBeachSC News experienced a first.
A week ago, a fake profile was created mocking and mimicking our news site. The profile is listed as a person named, FIRST NAME: Myrtle LAST NAME: BeachSC. Since MyrtleBeachSC news is a political news site, and we have a Tuesday election, and there are no humans named Myrtle BeachSC, we reached out to Facebook to complain.
Yesterday, MyrtleBeachSC News’ lawyer, Tucker Player of the Player Law Firm, sent a legal complaint to Aalok Sharma of White & Case. White & Case represents Facebook.
Player also reached out to Chris Whitmore of the S.C. Elections Commission, as well as, Alan Wilson, S.C. Attorney General.
This scam can happen to any business and appears to be a flaw in Facebook’s reporting platform. Here is how the scam works:
*A con man creates a Fake (Person Page) Profile using a business name. Example: First Name New, Last name YorkTimes
*He then blocks the key team members and owners of the actual business from being able to see his Fake Profile.
*He then copies the images and logos of the business.
*Then he begins seeking key contacts, while impersonating the business.
*He then creates rogue posts in an effort to destroy the managers, owners and the business brand.
When the legal business reports a complaint online to Facebook about a copy of its Business Page, Facebook checks that profile complaint against other profiles and NOT against other business pages.
Rich Malzone, who manages the local Facebook Group, https://www.facebook.com/groups/MakeMyrtleBeachesFreeCleanAndSafe/ told our news team that over 24 fake profile accounts have attempted to join his group in the last few days.
These Fake Accounts are attempting join in an effort to influence the Tuesday elections.
Horry County News and Information, which we help manage, has also experienced the same efforts by newly created fake Facebook Profile Accounts.