Trader Joe’s to make a splash in Myrtle Beach: 8 Reasons Millennials Can’t Get Enough!

David Hucks

A Trader Joe’s will be opening in the Myrtle Beach vicinity, as confirmed by MyrtleBeachSC News. This information was verified by the Public Relations Manager of Trader Joe’s via email to our news organization.

Said Nakia Rohde, Trader Joe’s Public Relations Manager, “While I can share that we do have plans to open a store in Myrtle Beach, I do not have a location or timeline to confirm.

The upscale grocer is headquartered at 800 S. Shamrock Ave in Monrovia, California. The company employs individuals on 6 different continents, which include North America, Asia, and Africa.

Trader Joe’s is beloved by customers for these 8 compelling reasons.

  1. The franchise offers a diverse range of exclusive merchandise that is difficult to locate in other stores, alongside essential everyday items.
  2. The company employees are recognized for their friendliness, charm, and willingness to assist.
  3. Trader Joe’s stores have a welcoming and pleasant ambiance, creating a relaxed and enjoyable vibe.
  4. There are no sales or loyalty cards. Customers are aware that the price they see is the final price, and they have the opportunity to try out any product before making a purchase.
  5. Customers have the ability to return any item they purchase, regardless of the reason.
  6. Customers value the entirety of their in-store visit, encompassing elements such as hand-drawn signage and seasonal merchandise.
  7. The grocer employs a unique marketing strategy which involves leveraging word-of-mouth communication and eye-catching signage.
  8. Millennial and Gen Z consumers are specifically drawn to the distinctive appeal of the store’s branding.

Popular Grocery Chain coming to our area

Trader Joe’s is renowned for offering products that are characterized by their superior quality, exceptional value, and wide-ranging assortment.

  • Quality The company’s products are made with quality ingredients, and they don’t contain artificial flavors, preservatives, MSG, or genetically modified ingredients. 
  • Value Products are sold at a discount compared to name brands, and they’re available at a great price. 
  • Variety the chain sells a wide range of products, including gourmet foods, organic foods, vegan and vegetarian foods, frozen foods, imported foods, and wine and beer. 
  • Tasting panel Every product that Trader Joe’s sells must pass a tasting panel and receive a 70% vote of approval. 
  • Private labels Trader Joe’s sells many items under its own private labels, and 80% of its products are brand name. 
  • Direct from suppliers Trader Joe’s buys directly from local and international vendors, rather than purchasing through middlemen. 
  • No sales or coupons Trader Joe’s doesn’t offer sales, coupons, or loyalty programs. 
  • Unconventional products: Trader Joe’s sells interesting and unconventional products, in addition to everyday basics. 

Where is the likely Trader Joe’s store location near us?

Carolina Forest emerges as a clear and immediate option for a prime location. In the scenario where Carolina Forest is considered an independent city, it would surpass all other cities in Horry County in terms of population. The chances of businesses experiencing failure in Carolina Forest are notably low.

The City of North Myrtle Beach is a possible alternative option for a Trader Joe’s location, being a suitable match for the distinct brand due to its affluent residents.

Pawleys Island is an ideal location due to its excellent alignment with the demographics of its residents, creating a strong match between Trader Joe’s products and consumers.

Getting zoning and the town to approve any nationally known chains are obstacles, however. The town prides itself in being an offbeat, arrogantly shabby, beach town.

The City of Myrtle Beach would welcome a Trader Joe’s franchise, but the high rate of business failures in the city deters many national brands. The town’s reliance on a 3 month summer sales cycle greatly hinders its prospects.