Myrtle Beach stands out as one of the top vacation spots in the United States for its picturesque coastline, vibrant nightlife, and a plethora of activities for families and solo travelers alike. Many are using podcasts to learn about the area. What’s noteworthy is that the appeal of Myrtle Beach spans across borders, with international visitors flocking to these sandy shores.
According to the Myrtle Beach Area Chamber of Commerce, Canadian tourists represent the largest segment of international travel to Myrtle Beach, accounting for approximately 30% of those visiting from outside the U.S. The chamber also highlights significant contributors from European countries like the United Kingdom, Germany, and Italy. What’s really interesting however, is that a great number of these tourists outside of the U.S. actually hear about the “Grand Strand” on a podcast like The Myrtle Beach Tourism Podcast, for instance.
Podcasting offers a unique medium to reach audiences far away
When locals share the authentic vibe of Myrtle Beach through engaging podcast stories and interesting conversations, it can inspire curiosity and compel international listeners to consider a trip. Also, the accessibility of podcasts means that potential visitors can listen to them while commuting, during workouts, or while relaxing at home, which makes it a convenient method to learn more about the destination. With the podcasting industry booming, the opportunities for Myrtle Beach tourism to tap into this market remain endless. This is why local podcasters are encouraged to craft compelling episodes filled with local insights, interviews with business owners, and tips on the best attractions in the area.
How local Myrtle Beach spots can hook tourists using B2B podcasts
Podcasts can greatly benefit small businesses in Myrtle Beach looking to attract tourists and boost their local presence. Today, 55% of business owners make podcasts part of their daily routine, which makes it clear that there’s something special about this medium. When businesses say yes to B2B podcasting, they can reach potential tourists who are searching for real, authentic insights into the Myrtle Beach scene before they even arrive. Conversations about local attractions, dining experiences, and hidden gems help paint a picture of all the fun waiting for them. Plus, podcasts build a sense of community, connecting these businesses with locals and fellow entrepreneurs.
Marketing Myrtle Beach podcasts internationally
Promoting Myrtle Beach podcasts on an international stage is key when it comes to bringing in new waves of tourism from around the world. What can also be very beneficial is the power of social media as it stretches the podcast’s reach far beyond the sandy shores of Myrtle Beach. Platforms like Instagram, Facebook, and Twitter aren’t just tools—they’re stages to show episode highlights, share behind-the-scenes moments, and post captivating snapshots that capture the soul of this coastal gem.
And let’s not forget the power of collaboration. There’s the option of teaming up with travel influencers and bloggers from places like Canada, the UK, or Germany which can open doors to whole new audiences. These influencers already have fans who dream of distant shores and new adventures, so when partnering with them, Myrtle Beach podcasts can flow into these well-traveled streams, connecting with listeners who are ready to explore what the Grand Strand has to offer.
Using Podcasts
Myrtle Beach holds a special place in the hearts of its locals, but through the power of podcasts and social media, it has also become a dream destination for people from every corner of the globe. People are drawn to its shores, seeking the magic, the freedom, and the promise of endless days under the sun—and their numbers are only expected to grow.