Thinking Of Making A Commercial? Why Not Try Out These Ideas

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Marleny Hucks
Marlene (or Marleny as she is known in Spanish) is a mentor, teacher, cross-cultural trainer, storyteller, writer, and for those who have been under her leadership or simply sat across the table from her, she is a mirror of destiny. Her love of word and image were formed early on by one of her heroes, Dr. Seuss. If you asked those who know her well, they would describe her a compassionate, funny, wise, curious, honest, real, strong, sensitive and totally human which comes out as she teaches and writes. She sees all of life, even the most mundane, through faith and believes that who we become as we live this side of the veil is what matters not the journey itself or our circumstances. Marleny Hucks has spent her life crossing bridges. She comes from a diverse background of ministry roles and contexts as well as has transitioned in and out of the business world. Having lived outside the country as well as traveled extensively she has a fascination with culture causes her to live her life within a global mosaic no matter where her feet are planted. Marlene currently lives in South Carolina with her husband David, who owns a news company but who she says is a “crime fighter”, bringing light into darkness in their systems of their city. Marleny currently works as a content management specialist covering Myrtle Beach News for MyrtleBeachSC News.

Commercials are a great way to promote your product or service. But, how do you make a commercial that is effective and will grab the attention of your target audience? It’s not as difficult as you may think. With some creativity, you can produce a commercial that will surely be a hit. The commercial doesn’t have to be long, but it should be able to deliver your message clearly and concisely. One way to make an effective commercial is to keep it short and sweet. You don’t want to bore your viewers with a long, drawn-out commercial. This article will give you some ideas on how to make a commercial that is both effective and interesting.

Keep It Simple

You don’t need a lot of bells and whistles to make a great commercial. Often the simplest commercials are the most effective. Think about some of the classic commercials you remember from childhood – they were pretty straightforward. It’s the same with adult commercials; you don’t need to try to be too clever or complicated. Get your message across clearly, and concisely, and you’ll be on the right track. Though,  of course, if you do want to be a bit creative with your commercial, by all means, go ahead – don’t overdo it.

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Make Use Of A Video Ad

You can use a video ad on your website or on social media platforms like YouTube. This will help you showcase your products or services creatively and attract more viewers. It is vital to ensure that the video is well-made and professionally edited before posting it. This will ensure that it looks its best and will help to attract more customers. Suppose you want to get it done professionally. In that case, you can check for companies that offer video ad services and read clients’ reviews on their site to help you make an informed decision. Although making a video ad could be pretty expensive, it is worth the investment as it could help you generate more sales in the long run.

Focus on the Product or Service

This is key. Your commercial should be about what you’re selling, not anything else. So many businesses make the mistake of thinking that their commercials must be “entertaining” or “humorous” for people to pay attention. But at the end of the day, people want to know what they’re getting for their money, not be entertained. So keep it focused on the product or service. It doesn’t have to be boring, but it does need to be informative. More so,  it needs to be precise.

Inform Your Audience

Your commercial should tell your audience what they need to know about your product or service. This includes what it is, what it does, how it works, and why they need it. Be sure to include all of this information in an easy-to-understand way. The last thing you want is for your audience to be confused about what you’re trying to sell them. It’s important to remember that you have a concise amount of time to get your message across, so make it count. Although depending on the type of product or service you’re promoting, a little bit of mystery can be intriguing and may even get people to pay closer attention to your commercial.

Make Use Of Testimonials

You can use customer testimonials in your commercial to help showcase how other people have benefited from using your product or service. This is a great way to add some social proof to your claims and make them more believable. It also helps to add real-life examples of how your product or service has helped others, making it more relatable for viewers. More so,  using customer testimonials can also add a personal touch to your commercial, making it more appealing. Although,  do make sure that the testimonials are genuine and from actual customers.

Start Blogging

This is a great way to get your name out there and attract attention to your business. You can blog about anything related to your business, such as new products, services, or special promotions. Plus, it’s a great way to show off your knowledge and expertise in your industry. It’s also a great way to connect with potential customers and build relationships. More so,  it can help improve your search engine optimization (SEO).

In conclusion,  some key ideas to keep in mind if you are thinking of making a commercial are to keep your target audience in mind, ensure that your message is clear, and make sure that your ad is creative and attention-grabbing. With these tips in mind, you can create a successful commercial that will help promote your business or product.

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