Inflation is not dampening travel, but people are booking later

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David Hucks
David Hucks is a 12th generation descendant of the area we now call Myrtle Beach, S.C. David attended Coastal Carolina University and like most of his family, has never left the area. David is the lead journalist at

A major new report by World Travel & Tourism Council (WTTC) and, together with Deloitte, reveals a heightened appetite for sustainable tourism for hotels, including Myrtle Beach Hotels, with 69% of travelers seeking sustainable travel options in 2023.

While inflation and higher living costs are crushing consumers’ wallets, tourists are saying they have no intentions of curbing their desire to travel this year.

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The trend Myrtle Beach Hotels are experiencing, however, is to see tourists increasingly reserve last minute.

One third (31%) of travelers said they intend to spend more on travel this year than they did in 2022, according to the WTTC recent report.

Consumers are “spending more on travel than any other experience,” Julia Simpson, president and CEO of the WTTC, said Monday at the opening of the ITB Berlin travel conference.

We are now growing strong and getting back to — or even exceeding — 2019 levels,” she said of the travel sector.

2019 was the pre-covid peak tourism year for Myrtle Beach Hotels and Resorts, just before the entire area was completely shut down by covid protocols.

Even the rise in inflation-driven financial concerns is not slowing the pace; incredibly travel is being prioritized and flexible/remote work arrangements are creating new opportunities. We are actively engaging with our clients as they embrace these new trends and create memorable experiences for consumers,” said Scott Rosenberger, Global Transportation, Hospitality & Services Sector leader, Deloitte Global.

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