The Power of Social Media: How to Reach Your Target Audience Fast

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Marleny Hucks
Marlene (or Marleny as she is known in Spanish) is a mentor, teacher, cross-cultural trainer, storyteller, writer, and for those who have been under her leadership or simply sat across the table from her, she is a mirror of destiny. Her love of word and image were formed early on by one of her heroes, Dr. Seuss. If you asked those who know her well, they would describe her a compassionate, funny, wise, curious, honest, real, strong, sensitive and totally human which comes out as she teaches and writes. She sees all of life, even the most mundane, through faith and believes that who we become as we live this side of the veil is what matters not the journey itself or our circumstances. Marleny Hucks has spent her life crossing bridges. She comes from a diverse background of ministry roles and contexts as well as has transitioned in and out of the business world. Having lived outside the country as well as traveled extensively she has a fascination with culture causes her to live her life within a global mosaic no matter where her feet are planted. Marlene currently lives in South Carolina with her husband David, who owns a news company but who she says is a “crime fighter”, bringing light into darkness in their systems of their city. Marleny currently works as a content management specialist covering Myrtle Beach News for MyrtleBeachSC News.

The Internet has revolutionized the way people from around the world interact with each other and consume information. Among many innovations, social media platforms stand out for this purpose as they are frequented by billions of people like you. 

What is social media?

For businesses and entrepreneurs, social media platforms are the most important tools for maximizing their profits. These platforms provide individuals with the ability to easily advertise their products and services to the entire world. These platforms have just about anything that will interest you. If you love gambling, you can use it to find upcoming poker tournaments, or if you are eager about new movies, you can find recommendations, read reviews, and even watch those movies with your friends.

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Social media is a type of website that is focused on communication. With that being their primary goal, these platforms facilitate the creation and sharing of information, interests, and ideas. These platforms come in many forms, such as blogs, microblogs, social networking sites, podcasts, photo-sharing sites, instant messaging, wikis, video-sharing sites, and more.

Almost every social media platform out there can be used for academic work, like learning and researching. Marketers use them for brand promotion and advertising at little or no cost. How do they do that? It’s not as complex as it might seem. What you need to know about, is some tips and techniques.

How to boost brand visibility and reach your target audience using social media?

Whether you run a business or are a content creator looking to reach more people, investing in social media will help you reach your specific goals fast. Creating a social media page for your company is the first step in making your presence known to the world. After that, you can slowly build your audience by making regular posts relevant to your brand.

Formulate a strategy by observing activity on your page and the types of people it attracts. Use that knowledge to appeal to them. You can do this by adjusting your posts to their preferences, doing more live streams, and offering occasional discounts on your product. Another imperative tip to remember is that you should regularly encourage your viewers to share your content. Once you understand how to keep your audience engaged, your page traffic will continue to grow over time. You just have to be patient and dedicated to your efforts.

How to determine your target market

If you are not aware of who your target audience is, it will be extremely difficult to make informed business decisions. Fortunately, social media platforms provide users with tools such as social analytics to define their target audience. The data from these tools is so comprehensive that it provides you with all the necessary information about your target market that is essential to increasing your brand’s reach.

The data from analytics will inform you of your audience’s demographics, what time they are most active, what region they are from, what content of yours they consume the most, and much more. Most platforms offer these tools for free, but some might require you to pay monthly premiums. If you own a website, you can make use of Google Analytics for better strategy and further decision-making.

Create original and engaging content

Sharing unique content will make you stand out in the industry among competitors. Whether it is an informative post or an ad, it should be original to its core, something that will symbolize trust and confidence in your product or service. At the same time, it should be well-researched. Plagiarizing content or a certain style is the fastest way to get yourself crushed by your competitors.

Always focus on creating engaging content. Engaging content is something so valuable that it holds the attention of your audience and keeps them coming back for more. It offers them a new perspective while also being, entertaining, helpful, and valuable to your customers’ lives.

Invest in paid social media ads

If you want to ensure that every piece of your content that you worked hard for reaches right in front of your audience, then you should opt for paid ads. Most platforms allow their users to use ads to sponsor their content, brand, or the business itself so that it reaches more people faster than organic ways.

According to recent statistics, 4.76 billion people around the world now use social media, a number that keeps growing every day. This number is projected to increase to six billion by 2027. Social media usage is undoubtedly the most popular online activity in the world. If you employ the right social media strategies combined with your ad campaigns on the right social channels where most of your audience hangs out, you can create a remarkably successful brand presence.

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