Zoho CRM vs Hubspot: Main Features, Pros, and Cons

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Marleny Hucks
Marleny Huckshttp://MyrtleBeachSC.com
Marlene (or Marleny as she is known in Spanish) is a mentor, teacher, cross-cultural trainer, storyteller, writer, and for those who have been under her leadership or simply sat across the table from her, she is a mirror of destiny. Her love of word and image were formed early on by one of her heroes, Dr. Seuss. If you asked those who know her well, they would describe her a compassionate, funny, wise, curious, honest, real, strong, sensitive and totally human which comes out as she teaches and writes. She sees all of life, even the most mundane, through faith and believes that who we become as we live this side of the veil is what matters not the journey itself or our circumstances. Marleny Hucks has spent her life crossing bridges. She comes from a diverse background of ministry roles and contexts as well as has transitioned in and out of the business world. Having lived outside the country as well as traveled extensively she has a fascination with culture causes her to live her life within a global mosaic no matter where her feet are planted. Marlene currently lives in South Carolina with her husband David, who owns a news company but who she says is a “crime fighter”, bringing light into darkness in their systems of their city. Marleny currently works as a content management specialist covering Myrtle Beach News for MyrtleBeachSC News.

There are many customer relationship management (CRM) systems on the internet, all claiming to be the best for small and midsize enterprises. Although they’re great options, there are two CRM software that are in a league of their own, Zoho and Hubspot.

Let’s explore Zoho CRM vs Hubspot’s main features, pros, and cons to ascertain the best option for your business. 

Zoho CRM

Zoho CRM is a robust CRM solution packed with many features to help you enhance your business processes. Within Zoho, you’ll find tools for lead management, sales automation, effective team collaboration, process management, and more. 

Here’s a closer look at some of the main features it offers. 

Main Features

Some of the main Zoho CRM features include:

  • Sales and Marketing Automation

Zoho CRM provides robust automation features for your sales and marketing teams to streamline tasks such as lead management, contact management, customer segmentation, lead nurturing, and more. 

  • Comprehensive Analytics

This feature helps you track and analyze relevant KPIs and other key metrics and presents the data in a user-friendly manner to help you make data-driven decisions about your business.  

  • Omnichannel Presence

Zoho CRM makes it possible to have an omnichannel presence by integrating various communication channels, including email, social media, and telephony systems. This ensures a unified customer experience. 

  • Predictive Intelligence

Nothing beats Zoho’s AI, Zia. Zia serves as your AI companion on the platform. It can retrieve information from your CRM, take notes, forecast sales outcomes, identify irregularities, and more. 

Zoho Pros and Cons

Next, let’s shed light on the strengths and cons of Zoho CRM.


  • Zoho has an intuitive interface and it’s easy to use
  • It offers a free trial and a free plan that is value-packed
  • It’s available on mobile, giving you accessibility to your CRM data on the go
  • It’s highly customizable
  • Zoho integrates seamlessly with several third-party apps
  • Zoho is renowned for its automation ability to optimize workflows and streamline repetitive tasks
  • It’s a very affordable option for SMEs


  • The free plan has limited features
  • You may need adequate training to maximize Zoho’s full potential


Hubspot CRM is another widely used CRM solution with several tools to help you optimize your business processes. 

Here’s a brief overview of Hubspot, highlighting its main features, pros, and cons. 

Main Features 

Some of the main HubSpot features include:

  • Customized Dashboard

Hubspot offers a customizable dashboard that you can tailor to your workspace to get quick access to key metrics and reports. 

  • Tasks Management

This feature helps you prioritize your daily activities to ensure an efficient workflow and productivity. 

  • Gmail and Outlook Integrations

Hubspot integrates seamlessly with Gmail and Outlook and it provides features like email templates and meeting scheduling on the email platform. 

  • Analytics

With this feature, you can keep a close eye on marketing activities to track top-performing driving factors and make informed decisions. 

Hubspot Pros and Cons 

Here are some of the pros and cons of Hubspot:


  • It’s user-friendly
  • Offers a robust free version
  • It seamlessly integrates with other Hubspot tools
  • It provides personalized email sequences for leads and customers
  • It’s completely scalable


  • Paid plans are expensive for small businesses
  • It’s not as customizable as some other CRM systems
  • Reporting functions is limited 

Which Is Better — Zoho vs Hubspot

In drawing the final curtain on the Hubspot CRM vs Zoho showdown, Zoho reigns supreme and stands as the best option for SMEs. Its comprehensive features, high level of customization, and budget-friendly options make it a powerhouse for businesses seeking an efficient CRM solution. 

Learn more about Zoho for your business, and schedule a Zoho consulting session today with Customerization. 

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