Cafe Dua in Market Common to permanently close after 2 years

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David Hucks
David Hucks
David Hucks is a 12th generation descendant of the area we now call Myrtle Beach, S.C. David attended Coastal Carolina University and like most of his family, has never left the area. David is the lead journalist at

The Cafe Dua in Market Common posted on Facebook that it will be closing September 14th after only two years in operation.

The post reads:

The first photo was of us when we first purchased the property in September of 2020 before any renovations were made. We always enjoyed our little pastry shops and cafes when visiting other cities, and we decided to open our very own in our neighborhood. It has been a pleasure bringing this vision to the Market Common, naming the cafe after our first Daugher Dua Jolie, seen in the photo. Dua means love in Albanian. Earlier this year we sold the building to our friends and agreed to close the cafe after one full year of the business opening. Café Dua will be open until September 14, 2022. We hope you will join us for a coffee, champagne, or pastry over the next few weeks, and if anyone has any outstanding gift cards, please use them before that date. Thanks again to all of our supporters since Day 1. We’ll continue to see you around the neighborhood. With Love, Café Dua.

Most start ups fail within the first 24 months. Because Myrtle Beach is a tourist destination, business owners often see a sharp decline in revenue after mid September.

According to Embroker: About 90% of all startups fail. 10% of startups fail within the first year. Across all industries, startup failure rates seem to be close to the same. Failure is most common for startups during years two through five.

The City of Myrtle Beach has more empty storefronts than practically any oceanfront city located on the East Coast of America.

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