Coffee Collides with Patriotism: Black Rifle Coffee Company’s Debut in Myrtle Beach

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David Hucks
David Huckshttps://myrtlebeachsc.com
David Hucks is a 12th generation descendant of the area we now call Myrtle Beach, S.C. David attended Coastal Carolina University and like most of his family, has never left the area. David is the lead journalist at MyrtleBeachSC.com

The mesmerizing aroma of freshly brewed coffee wafting through the tantalizingly salty Myrtle Beach air–ah, now doesn’t that sound like music to your senses? Well, buckle up, caffeine enthusiasts–as Black Rifle Coffee Company (BRCC) is all set to brew their first cup in South Carolina’s gem, Myrtle Beach, this fall. Known for their embrace of patriotic values, BRCC is more than just a coffee shop; it’s a salute to veterans and first responders, served one cup at a time

The Heartbeat of BRCC in Myrtle Beach 

The hope is to open the cafe’s doors this November. Location:118 Loyola Drive – just off Highway 17 bypass. “As we continue to expand, we are doubling down on the culture and values that are central to Black Rifle Coffee,” Evan Hafer, the former Green Beret-turned-founder and CEO of BRCC, hit the nail on the head. It’s like a symphony, a melody of passion and unwavering commitment to service men and women that will reverberate through the Myrtle Beach locale. Every sip is a message, every patron by the counter a participant in this immersive experience–savoring premium coffee with a side of love for America.

More than Just a Cuppa!

BRCC isn’t just about filling your cups with caramel drizzles and choco sprinkles–it’s a gateway to a lifestyle. Along with the enticing food and coffee menu–BRCC will also offer branded apparel and other merchandise at the new Myrtle Beach location. It’s like stepping into a coffee dreamland that showers you with souvenirs to take home, mementos of a memorable coffee date patriotism had gatecrashed. Pretty amazing–isn’t it?

Uniting Passion and Profession: Opportunities at BRCC 

In the grand tapestry of life, jobs are more than just a means to earn. They are the threads that weave our identity, our purpose, our fulfillment. The arrival of BRCC in Myrtle Beach brings with it not just the promise of delicious coffee and meaningful conversation, but it also ignites hospitality career flames for locals. 

With BRCC steadily fortifying their position in the gourmet coffee market, they throw open the doors to those smitten by the barista bug. Imagine wielding the power of the coffee bean to brew not just an impressive espresso but also a sense of community imbued with warmth and respect for the service industry. It’s less like joining a coffee shop, and more akin to enlisting in an exclusive guild of coffee superheroes, each with their unique superpower running the business smoothly.

And when it comes to ensuring the venture operates as smoothly as the frothy cream atop a macchiato, BRCC incorporates project management tools in their arsenal. This snazzy tech boost elevates the work experience, shaping it from mundane clock-watching to engaging growth-building. Imagine conducting an orchestra of tasks, where every movement is tracked, fine-tuned, and optimized to create a symphony of efficiency. 

So, this isn’t just a call to whip up dreamy flat whites or sultry Americanos. It’s also an opportunity to be a part of a brand that prides itself on its values, camaraderie, and a genuine respect for the art of coffee brewing. It’s about being in the company of other coffee lovers, transforming everyday work into an engaging mission – all this while you add sugar, spice and everything nice – to your professional cake. 

Your Cup of Patriotism is Brewed 

Brimming with irresistible coffee, a splash of patriotism, and a dash of merchandise magic, the Black Rifle Coffee Company Myrtle Beach location is a book ready to be written and read. As chapters unfold with new customers, stories shared over steaming cups, and the blissful camaraderie woven will make this coffee shop a must-visit destination on every Myrtle Beach itinerary. So, here’s to sipping a deliciously brewed tribute to American spirit ripening under the Myrtle sun.

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