Saturday, October 1, 2022
46.9 F

Has Digital Media changed the Entertainment Industry?

Must read

Marleny Hucks
Marlene (or Marleny as she is known in Spanish) is a mentor, teacher, cross-cultural trainer, storyteller, writer, and for those who have been under her leadership or simply sat across the table from her, she is a mirror of destiny. Her love of word and image were formed early on by one of her heroes, Dr. Seuss. If you asked those who know her well, they would describe her a compassionate, funny, wise, curious, honest, real, strong, sensitive and totally human which comes out as she teaches and writes. She sees all of life, even the most mundane, through faith and believes that who we become as we live this side of the veil is what matters not the journey itself or our circumstances. Marleny Hucks has spent her life crossing bridges. She comes from a diverse background of ministry roles and contexts as well as has transitioned in and out of the business world. Having lived outside the country as well as traveled extensively she has a fascination with culture causes her to live her life within a global mosaic no matter where her feet are planted. Marlene currently lives in South Carolina with her husband David, who owns a news company but who she says is a “crime fighter”, bringing light into darkness in their systems of their city. Marleny currently works as a content management specialist covering Myrtle Beach News for MyrtleBeachSC News.

The entertainment industry has changed considerably over recent years due to the introduction of digital media.   It has completely changed how studios deliver marketing content and how consumers receive and interact with it.  It has also completely changed how artists interact with their fans.  Having a digital and social media presence is vital if companies want to take full advantage of its benefits and to increase their brand image. Likewise, it pays to take advantage of those Grande Vegas no deposit bonus codes available online.

We have seen how digital media has changed how the music, television, film and publishing industries operate. TV shows and movies can now be seen on-demand mode on any device.  Now books, newspapers and other publications can be viewed on smartphones and laptops.

Latest Horry County News in your inbox

Swash Transparency 330x200 logo

Stay Informed

Digital media is well and truly in everyone’s lives today and has literally transformed the world in which we live.  People can access their favorite entertainment, video games, movies, on their smartphones any time of day.

What makes up the media and entertainment industry?

Television, film, radio and print are all part of the media and entertainment industry. Different compartments of the industry include movies, television shows, radio shows, news, music newspapers, magazines and of course books.


Social media is the main format for artists to make themselves known.  Sharing clips on Instagram and Facebook means they can reach millions of people every day. Artists make sure that they keep a strong presence on these platforms, making sure they present up to date releases and events. Today it is easy for artists to reach and interact with their fan base.


Marketing films usually involves a large budget.  But with the introduction of social media, film producers have the option to market their films. Many have switched to organic social media.

How does technology affect the different areas of the entertainment industry?


Technology has seriously improved the quality of music, as well as access to it. Music is now available on a variety of streaming platforms like Spotify, YT Music, Milk Music and others.  There are also a number of digital platforms that introduce talented new artists to the music scene in cheaper ways.

Now new technology makes it so easy.  Before, we had compact discs and then MP3 players in order to download music.  Now you just need to download an app in order to listen to your favorite artists without having to download the music itself.

The latest innovation is music composition.  MIDI software and virtual computerized instruments allow musicians to be more creative in the sounds they are able to produce.

Films and TV:

Huge technological advances helped during the pandemic when literally everyone was forced to go online for their entertainment.

It is predicted that with blockchain and AI the industry will achieve approximately $223.98 billion by the year 2028 and via these technologies reach huge numbers of people around the world.


Since the first computer game, Computer Space, was created in 1972 there has been incredible changes to the business of gaming.   Previously arcade games were all the craze, especially in the 1980s and these included slot machines and table card games.  Today with 3D Graphics, together with Augmented Reality players get to experience the land-based casino at home!  Players now get to enjoy slot machines on their phones owing to the technological advancement.

Sports Betting:

Bookmakers are eagerly using 5G services because of the faster betting procedures. Today sports fans are able to place a bet in just a few seconds. And with the AI and VR systems in place means sports fans can bet even during the off-seasons.

Social Media and its impact on Entertainment

The impact of the many social media platforms on the entertainment industry has been huge. Platforms like Instagram, Facebook and Twitter allow people to engage with artists.  These platforms are also a real vehicle for artists to earn money and to become household names.

How celebrities are made today

Because of social media there is a real connection between fans and artists.  Today fans can follow their favorite celebrities by viewing their latest posts on Instagram. Fans are able to engage with these artists by commenting on posts and actually getting real time replies. Social media has enriched the relationship between artists and their fans.

There has been a decline in cinema going as people are able to watch movies on Netflix and YouTube from the comfort of their homes. 

Social Media has altered the way in which celebrities are madeMany of today’s celebrities became famous because of the brands they represented. Some of these personalities are paid millions of dollars to represent, or be the so-called ambassador for particular products that will ultimately encourage consumers to purchase them.   These same celebrities are able to attract further deals by virtue of their increased social media following as producers and companies want to increase their sales.

Social media and money making

Social media is a place where it is possible to make big sums of money. By putting out a short video, say on YouTube, you could become a millionaire if your video manages to get a lot of views. Prior to the digital age, it was far more difficult for aspiring artists, who needed to spend a lot of money and time in promoting themselves and their work.  Now they are able to promote their work on Spotify, Instagram and YouTube and make money.

Social media allows for democratization of entertainment

Social media has changed the process by which celebrities are made.  The social media makes the process more democratic.  Anyone can become famous, not just those with connections. Anyone can put out their music on social media.

Want the latest Myrtle Beach SC news?

Receive Free updates in your inbox.



- Advertisement -

More articles


MyrtleBeachSC, Horry County

news in your inbox.


Swash Transparency 330x200 logo

Latest article

- Advertisement -