Myrtle Beach Area Chamber wants locals to rate MBACC

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David Hucks
David Hucks
David Hucks is a 12th generation descendant of the area we now call Myrtle Beach, S.C. David attended Coastal Carolina University and like most of his family, has never left the area. David is the lead journalist at

The Myrtle Beach Area Chamber of Commerce is asking our 350,000 locals, and over 12 million annual tourists to rate MBACC, the non profit organization.

MBACC takes in over $54 million annually in tax subsidies to promote the entire Grand Strand.

To rate MBACC, click here.

Riordan told the Town of Surfside Beach last week that she expected tourism numbers to be flat Summer 2024. She also stated that the first quarter of 2024 was very slow.

This despite the $54 million in taxpayer provided advertising dollars. For reference, Visit Orlando will have $85 million in tourist development tax funds for the 2025 fiscal year.

The Grand Strand does approximately $3 billion annually in tourism related revenues. According to the Visit Orlando website, a Tourism Economics study found that as a result of 74 million visitors in 2022, the region’s travel and tourism industry generated a total economic impact of 87.6 billion dollars that year.

Every one dollar MBACC spends in tax funded advertising produces $55.55 in sales.

Every one dollar Visit Orlando spends in tax funded advertising produces $1030.59 in sales.

Riordan Addresses Surfside Beach Town Council.


Over the past few years, MBACC has supported an influx of illegal immigrants into Horry County through a NGO called New Americans Program.

This is radically changing the Horry County school system where one quarter of all current Horry County students do not speak fluent English in 2024, per Lisa Boucier of Horry County Schools.

It is a common practice for the organization to ask locals to rate MBACC in late Spring.

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