Post & Courier: Restoring The Myrtle Beach Brand

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David Hucks
David Hucks
David Hucks is a 12th generation descendant of the area we now call Myrtle Beach, S.C. David attended Coastal Carolina University and like most of his family, has never left the area. David is the lead journalist at

Post And Courier

Can the Post And Courier Help Restore the Myrtle Beach Brand Image?


The Charleston-based, Pulitzer Prize-winning, non-corporate Post & Courier has decided to move into the Myrtle Beach media market. 

Just this past Sunday,  the Post & Courier dived into the issues surrounding  Myrtle Beach City Council’s choice to enforce eminent domain on business owners in the SuperBlock.   The city of Myrtle Beach is buying and closing down existing businesses from that location for the purpose of building a private library and a children’s museum.  The area is considered prime real estate for tourism-related commerce.

Readers we spoke with on Sunday stated they believed the coverage provided by the Post & Courier was fresh, fair, and comprehensive.

The Post & Courier’s venture into our market comes at a pivotal moment in S.C. history.   With the ongoing outcries of ‘Fake News” in the national market today,  no S.C. media concern has more consumer trust than the Post & Courier.   As it relates to “Fake News”,  media watchdogs continue to publish that brand is now the key element to news reporting.  The Post & Courier certainly stands apart in our state as it relates to its brand being truthful and having the highest integrity in the state.

As to the competition,  most all competitors are corporately owned and take millions each from the Myrtle Beach Area Chamber of Commerce.  Downtown residents and merchants believe these relationships can create opportunities for compromised reporting in our local market. 

The Post & Courier’s publisher,  P.J. Browning is known for her uncompromising approach to having her team get the story and get it right.  Mrs. Browning is familiar with the Myrtle Beach market,  having run a large newspaper concern here before taking the helm at the Post & Courier.  Several downtown business leaders spoke with stated emphatically that the Post & Courier would cover our city fairly and not allow its voice to be purchased by tax dollars passed through from the city to corporate media by the Myrtle Beach Area Chamber. 


High Crime Downtown
Myrtle Beach Enforces Eminent Domain

The Myrtle Beach brand has taken hits in multiple directions that business leaders say result from the media not holding local government accountable.  Documented reports of beachfront bacteria contamination by DHEC, ongoing high crime, heroin issues, and city corruption are now widely shared among locals and tourists on social media.


Founded in Charleston in 1803, the Post & Courier has an over 200-year reputation for investing in and improving our state by providing comprehensive coverage and ongoing sunlight. 

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