Residents along the Grand Strand are being asked for feedback by the Myrtle Beach Area Chamber of Commerce.

Is Riordan Leaving?

Sources close to the Myrtle Beach Area Chamber of Commerce have confirmed to MyrtleBeachSC News that Chamber C.E.O. Karen Riordan could vacate her post this late August at the end of the 2024 Summer tourist season.

On Monday, the chamber launched its ‘Visit Myrtle Beach Community Perspective Resident Survey’. TAKE THE SURVEY | Visit Myrtle Beach Community Perspective Resident Survey

They say they hope to get a pulse on residents and use the information in future marketing decisions. What the MBACC really wants is “buy in” to the decisions ahead.

The Community or MBACC?

Additionally, they want to know how residents feel about the community as a whole and about what the area has to offer. This is also an effort to get a guage on how the community feels about MBACC.

Jen Brunson, Marketing Director of the Myrtle Beach Area Chamber of Commerce, said this feedback is crucial.

It’s important for us for when we make future decisions and look at other marketing aspects, to know the opinion of everyone in the area.

The survey is also easy to fill out, Brunson said.

The survey takes about ten minutes to complete. There are a lot of multiple-choice questions, so find a quiet place and fill it out for us,” Brunson explained.

In about two weeks, they hope to close out the survey, but will leave it open until they feel they have enough data.

THE BACKDROP

This survey comes at a time when Myrtle Beach City Business leaders are pushing to take the TDF funds going into the chamber and making them available to the city, itself.

MBACC receives $24 million in ad tax dollars annually. City leaders would like to convert the Ad tax into a brand tax, using the funds to improve the brand.

Sources we spoke with have confirmed that Horry County Senator Luke Rankin is expected to help lead the charge on the legislative level in making this change possible.